Hey, I’m Maksim, a backend developer at Qonversion. I’ve been working on our A/B testing tool, and it’s been amazing to see how our clients use it to boost revenue and improve their apps.

Today, I want to talk about Segmentation in A/B Testing and show you how to get even more out of this tool.

We recently rolled out Advanced Segmentation, and since I’ve been deeply involved in its development, I figured it’s the perfect time to share why segmentation matters and what you should keep in mind when using it. Let’s dive in!