Lessons from Hyper-Casual Games: Growth Tactics Any App Can Use
Lessons from Hyper-Casual Games: Growth Tactics Any App Can Use
Vlada
Vlada
Aug 19, 2025
Hyper-casual isn’t dead — but it isn’t 2019 anymore either. The easy wins are gone, CPIs are rising even in “cheap” regions, and players now expect polish.
That’s why the lessons from hyper-casual scale beyond gaming: these titles still top charts worldwide, reaching massive audiences — and the teams behind them iterate faster than anyone else. If you’re building subscription-based apps or optimizing growth funnels, this is your shortcut to learn from their high-volume experiments and apply the same mechanics to your own product.
At our latest panel discussion, we gathered voices across the ecosystem — Çağatay Göker (SocialPeta), Faisal Nazir (8Great Games), Nahshon Cook-Nelson (NineTwoThree AI Studio), Nick Laz (Qonversion), moderated by Omar El-Saloussi (Mistplay) — to dissect what’s working globally, what’s fading, and where to place bets in 2025.
Hyper-casual isn’t dead — but it isn’t 2019 anymore either. The easy wins are gone, CPIs are rising even in “cheap” regions, and players now expect polish.
That’s why the lessons from hyper-casual scale beyond gaming: these titles still top charts worldwide, reaching massive audiences — and the teams behind them iterate faster than anyone else. If you’re building subscription-based apps or optimizing growth funnels, this is your shortcut to learn from their high-volume experiments and apply the same mechanics to your own product.
At our latest panel discussion, we gathered voices across the ecosystem — Çağatay Göker (SocialPeta), Faisal Nazir (8Great Games), Nahshon Cook-Nelson (NineTwoThree AI Studio), Nick Laz (Qonversion), moderated by Omar El-Saloussi (Mistplay) — to dissect what’s working globally, what’s fading, and where to place bets in 2025.
