One of the key questions that will come up when developing and growing a subscription-based app is how much to charge for it and how often. You don’t want to scare away too many customers with a high price, but you also don’t want to miss out on potential revenue by setting your price unreasonably low.

Getting started with subscription-based apps can be overwhelming, so how to get the pricing just right? Through a process called A/B testing. And that’s precisely what we are going to discuss. We’ll cover what A/B price testing means in the context of subscription apps, how you can run such tests, and the benefits of the process. Let’s get started.