Growing from your first $10K in monthly recurring revenue (MRR) to $25K is a stage where many subscription apps stall. What worked at zero to ten often stops working here — churn starts eating up growth, old pricing breaks down, and acquisition becomes expensive and unpredictable.

That’s why Qonversion hosted a webinar with Sam Mejlumyan (CEO of Qonversion) and Nick Laz (Business Development Executive, Qonversion) to unpack this critical middle stage. Together, they shared a practical roadmap of Retention → Monetization → Acquisition, plus real-life case studies and tactical benchmarks.