IDFA remains in iOS 14 at least this year
The end of the world is canceled. Apple announced that it had postponed its decision to ask for permission to...
By
Eugene Virnik | Sep 03 
8 Tips on How to Set Up Mobile Analytics Like a Pro
Introduction Mobile apps are fascinating. Imagine, a small team (or even a single indie developer) can build an app, instantly...
By
Michael | Aug 21
Opt-in IDFA in iOS 14 and how it may change mobile marketing and attribution
IDFA (The Identifier for Advertisers) – is the unique ID every iPhone has. Attribution platforms like AppsFlyer, Adjust, Singular, Kochava,...
By
Michael | Jun 28 
Which Mobile App KPIs You Need to Care about to Boost Your Sales?
Sales data is the thing that helps you understand what’s going on with your business. Without this information, you’ll feel...
By
Alisa Begoun | Jun 25 
How to Create and Set Up a Lookalike Audience for Mobile Apps With In-App Subscriptions
Choosing the correct audience for your Facebook ads is one of the most important factors for profitable user acquisition campaigns. Imagine you promote your mobile app with in-app subscriptions with a 30-day trial period.
By
Eugene Virnik | May 15 
Mobile LTV – How to Calculate Mobile Subscription LTV
The lifetime value of your client, or LTV, is how much revenue a customer provides you while using your service. It's essential to know your average client LTV to run effective marketing campaigns. The key is comparing LTV to customer acquisition cost (CAC).
By
Michael | May 11