Essential app metric formulas that every mobile app needs
Most used mobile app metrics If you work with mobile apps, using the right metrics is essential for your business to flow. The biggest question that may arise is: what mobile app performance metrics matter the most? Well, this post will help you with that! Our team has compiled the most important app engagement metrics....
Alissa Sharuda
Qonversion among the App Growth Awards 2020 finalists
Happy to announce we are among the 2020 finalists for the App Growth Awards, the APP DATA PLATFORM category. The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched by App Promotion Summit.
Eugene Virnik
Apple reduces App Store commission to 15%
Apple is planning to launch a new Small Business Program on January 1st, 2021. This program is planned to expedite innovation and help small businesses and independent developers move their business forward with the next generation of revolutionary apps. Apple states that most of the apps should qualify for the program. In such tough times...
Alissa Sharuda
Architecting Subscription Entitlement Engine
This article is based on the WWDC 2020 presentation and provides guidance on a subscription app’s entitlement architecture. It would be useful for engineers, server-side teams, and data analysts. Understanding the subscriber journey In the past, it was enough to check Product ID, and the expiration date of receipt to check if a user has...
Michael Stysin
š„ Product Update: October
Hey Qonversion Friends! In this edition: Cohorts Cohort analysis, including subscriber retention and ARPPU, is crucial to power a subscription app growth. Qonversion provides you with a detailed subscriber cohorts dashboard. Check out theĀ documentationĀ and ourĀ blog postĀ to learn how to leverage cohort analysis to make better decisions for your subscription app.Ā Scheduled Reports Schedule raw data...
Eugene Virnik
What is Cohort Analysis and How to Use It For Subscription Apps
We at Qonversion.io have recently released a cohort analysis for our users. It feels like the right time to provide some overview of how to leverage cohort analysis to make better decisions for your subscription app. What is cohort analysis? A cohort of users is just a set of users grouped by some specific characteristics....
Michael Stysin
The Ultimate Guide to In-App Purchases in the App Store
Apple App Store provides a simple way to monetize your app with in-app purchases (IAPs). The rule is simple, if you are providing digital goods or services you must use in-app purchases. Apple handles the payments and pays out the sales amount minus the commission also known as Apple tax. Apple commission is 30% but...
Michael Stysin
Mobile App Onboarding (best practices UI/UX) + bonus 70 videos
One of the most important metrics for any app is retention. It starts from the beginning when the user installs the app and makes the first launch and continues until the user deletes the app (churn). Getting users through the app is the key to positive retention. Based on Statista research 25% of the US...
Eugene Virnik
Handling StoreKit Errors
The error state is one of the five UI states. It is pretty important for users’ experience and satisfaction. If you don’t handle errors, it will be the main reason for users to lose control and as a consequence ā reduction in retention or even deletion of the app. Error handling is more important when...
Sam Mejlumyan
Subscription-based apps: most popular apps and app categories in 2020
Subscription businesses are growing around the world. Subscription plans create an incentive for the companies to improve their service or product to increase customer retention. For a customer, a subscription allows testing a new service with just a small initial payment. Mobile apps are embracing the trend for the subscription monetization model. App Annie reported...
Michael Stysin