Why you should use Qonversion?
Qonversion is the data platform for mobile apps, which includes: Cross-platform backend infrastructure Integrations Analytics and real-time monitoring Grow tools Who is it useful for? Developers Marketers Analytics App owners In this article, we show the ways you can use Qonversion to help you choose the right integration. The cross-platform backend infrastructure is used to...
Eugene Virnik
What app developers need to know about the new EU payment regulation?
Last year the European Union has announced new Strong Customer Authentication (SCA) requirements for online payments above €30 in the European Economic Area. Starting 2021, the legislation comes into force. Apple will support SCA both for the App Store and Apple Pay Waiting for more news from Google Stripe also supports SCA In this article,...
Eugene Virnik
Product Update: November
Hey Qonversion Friends! In this edition: The updated dashboards design Android SDK 2.0.0 supports Product Center (Subscription infrastructure to manage your in-app purchases in one place) React Native SDK 2.0.0 supports Product Center Flutter SDK 2.0.0 supports Product Center Stripe Integration Rest API If you are reading this email, but have not integrated Qonversion yet, let us know,...
Eugene Virnik
How to Enroll for the New App Store Small Business Program
Apple has announced the new App Store Small Business Program in November. The program allows reducing the Apple commission on paid apps and in-app purchases from 30% to 15%. You can check your eligibility and more details on the program here. Today Apple started sending emails to invite developers to enroll in the program. Also, the...
Eugene Virnik
Essential app metric formulas that every mobile app needs
Most used mobile app metrics If you work with mobile apps, using the right metrics is essential for your business to flow. The biggest question that may arise is: what mobile app performance metrics matter the most? Well, this post will help you with that! Our team has compiled the most important app engagement metrics....
Alissa Sharuda
Qonversion among the App Growth Awards 2020 finalists
Happy to announce we are among the 2020 finalists for the App Growth Awards, the APP DATA PLATFORM category. The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched by App Promotion Summit.
Eugene Virnik
Apple reduces App Store commission to 15%
Apple is planning to launch a new Small Business Program on January 1st, 2021. This program is planned to expedite innovation and help small businesses and independent developers move their business forward with the next generation of revolutionary apps. Apple states that most of the apps should qualify for the program. In such tough times...
Alissa Sharuda
Architecting Subscription Entitlement Engine
This article is based on the WWDC 2020 presentation and provides guidance on a subscription app’s entitlement architecture. It would be useful for engineers, server-side teams, and data analysts. Understanding the subscriber journey In the past, it was enough to check Product ID, and the expiration date of receipt to check if a user has...
Michael Stysin
🔥 Product Update: October
Hey Qonversion Friends! In this edition: Cohorts Cohort analysis, including subscriber retention and ARPPU, is crucial to power a subscription app growth. Qonversion provides you with a detailed subscriber cohorts dashboard. Check out the documentation and our blog post to learn how to leverage cohort analysis to make better decisions for your subscription app. Scheduled Reports Schedule raw data...
Eugene Virnik
What is Cohort Analysis and How to Use It For Subscription Apps
We at Qonversion.io have recently released a cohort analysis for our users. It feels like the right time to provide some overview of how to leverage cohort analysis to make better decisions for your subscription app. What is cohort analysis? A cohort of users is just a set of users grouped by some specific characteristics....
Michael Stysin