How can you provide better customer support and refund handling with Apple’s latest updates?
In the last two days, we’ve been covering Apple’s WWDC 2021 and the main takeaways from the event. If you haven’t seen our previous posts, make sure to check them out. We already discussed the new features of StoreKit 2 and updates to managing in-app purchases. It’s been a busy week, but we couldn’t complete...
Eugene Virnik
Apple’s 2021 updates to managing in-app purchases from the server
Yesterday, we covered new StoreKit 2 features that were announced on this year’s WWDC. Today, we’re going to discussing the event’s main takeaways by summing up what news Apple has shared regarding the management of in-app purchases from servers. Let’s dive in. Should You Build Your Server? Apple emphasizes that having a server is very...
Eugene Virnik
What is StoreKit 2 and what are its new features?
Just like every year, Apple’s Worldwide Developers Conference took place yesterday. Without too much preamble, we are excited to share with you some key takeaways. In this piece, we’ll focus on StoreKit. As a quick refresher — StoreKit is a safe and easy way for users to complete in-app purchases across all Apple platforms. So,...
Eugene Virnik
Getting started with subscription-based apps. Must-have tools, metrics, and tips
The subscription app market is growing at an exponential rate. According to Statista, in 2020, the annual spending in the top 100 subscription apps in the U.S. reached the $4.5 billion mark on the App Store and $1.4 billion on the Google Play Store. Moreover, on the worldwide arena, Sensor Tower indicates that “the top...
Eugene Virnik
Push notifications for subscription apps to win lost customers back
The success of any mobile app lies primarily in its ability to retain customers. Sure, customer acquisition is important, but if you can’t keep the users you attract – you won’t last very long. There are several essential app metrics, and churn rate is definitely amongst the most important ones. According to Statista, the average...
Eugene Virnik
The Ultimate Handbook On App-Store Receipt Validation
iOS developers are familiar with StoreKit, a framework that allows them to monetize apps through in-app purchases and subscriptions. For everything to work smoothly, avoid piracy, and make sure users get access to what they purchased developers need to perform receipt validation. The process begins once a user makes an in-app purchase. After that, developers...
Eugene Virnik
Product Updates
In this edition: iOS 14.5 and SDKs updates Webhooks: new fields, testing User identity iOS: offer codes Automation: analytics, macros, sandbox testing Analytics: added free trials by country New event: subscription product changed In-app subscription benchmarks 1.0. iOS 14.5 Starting with iOS 14.5, call Qonversion.setAdvertisingID() after receiving tracking permission by ATT framework. Read more here. Supported for iOS, React Native, and...
Eugene Virnik
iOS 14.5 SDK Update (action required)
Why? Starting with iOS 14.5 developers are required to ask users for their permission to track them and access their device’s Advertising Identifier (IDFA) through the AppTrackingTransparency (ATT) framework. Qonversion uses the IDFA for some of its marketing integrations including: AppsFlyer Adjust Branch Facebook Ads Tenjin Please make sure to update the Qonversion SDK setup...
Eugene Virnik
The IDFA, Apple’s ATT, SKAdNetwork Timer, and what you need to know about it
Apple announced its’ App Tracking Transparency (ATT) framework in June 2020, and the ATT is expected to be enforced by Apple within several weeks. Apple has postponed the policy’s enforcement several times already, but this time the deadline is getting very close. Who is affected the most by the ATT in the first place? The...
Michael Stysin
Google Play commissions cut to 15% for developers following App Store
Google will reduce commissions it charges developers for selling in-app purchases from 30% to 15%. The key points: Google will apply the changes on July 1st; The threshold is $1M (USD) in revenue each year. For earnings above the threshold a 30% commission will be applied; Unlike Apple, the revenue earned by the developer in...
Eugene Virnik