The Practical Guide to Calculating Mobile Subscription LTV
The lifetime value of your client, or LTV, is how much revenue a customer provides you while using your service. It's essential to know your average client LTV to run effective marketing campaigns. The key is comparing LTV to customer acquisition cost (CAC).
Michael Stysin
How to Create and Set Up a Lookalike Audience for Mobile Apps With In-App Subscriptions
Choosing the correct audience for your Facebook ads is one of the most important factors for profitable user acquisition campaigns. Imagine you promote your mobile app with in-app subscriptions with a 30-day trial period.
Eugene Virnik