How to Best Promote Your App: Google App Campaigns and What They’re For
Google App Campaigns are essential for promoting your apps, they are easy to set up and manage and they are able to address various needs at different stages of your product life cycle. In this article, together with Sabina Shukyurova, Analytical Lead from Google, we're trying to understand what are Google App Campaigns and what are they for
What’s new with in-app purchases: WWDC 2022 overview
This Tuesday, during WWDC 2022, Apple released the latest updates for in-app purchases. A lot of great updates are still coming, but today we’ll walk you through the improvements that have already been covered: enhancements to StoreKit 2 and App Store Server API.
The New Subscription Model and Google Play Billing Library 5.0 Overview
Google introduced its new major version of the Google Play Billing Library on recent I/O conference, which include vast information about the new architecture of subscriptions. Let's explore these updates in this article.
ASA Expert Playbook: the full guide for budgeting, scheduling, and measuring Apple Search Ads campaigns
Apple Search Ads is an essential part of Apple Search Optimization. In this article, together with mobile growth consultant Ryan Kelley, we will discuss how to maximize the outreach of the ad campaign, how to set campaigns as a template for the future, and how to improve conversion rates while lowering user acquisition costs.
How to Land the Perfect Funding Partner: an App Founder’s Checklist
Understanding the funding landscape, the way it relates to your business model, and the interests of investors will help you achieve long-term growth and revenue for your own business. Here is the checklist that will guide you on financier decisions.