🔥 Product Update: June
Hey Qonversion Friends! Thank you for staying with Qonversion. If you are reading this email, but have not integrated Qonversion yet, let us know, and we will help with the integration. We are working days and nights to add more features and help you grow your apps. Even though our team consists of ninjas, we...
Opt-in IDFA in iOS 14 and how it may change mobile marketing and attribution
IDFA (The Identifier for Advertisers) – is the unique ID every iPhone has. Attribution platforms like AppsFlyer, Adjust, Singular, Kochava, and major marketing platforms use IDFA to attribute app installs to the advertising campaigns. For example, Facebook saves the IDFA of your device when you see some app’s ad on Instagram. Then after you installed...
Apple Fiscal Payments Year 2020 Accounting Calendar
If you work with Apple, you should know that the App Store calendar does not start from the 1st day of the month. Apple uses its own calendar (fiscal) to make payments to developers. To understand how it works, we have prepared some items for you: The Year starts at the end of September The...
Which Mobile App KPIs You Need to Care about to Boost Your Sales?
Sales data is the thing that helps you understand what’s going on with your business. Without this information, you’ll feel like you’re trying to make your way through thick fog… Stressful and unproductive.The great news is that you don’t have to measure each step that your team takes. In fact, that’s the exact mistake that...
StoreKit Testing in Xcode 12 and iOS 14
Mobile in-app subscriptions are the most popular monetization method for most non-gaming apps these days. Yet implementing and testing in-app subscriptions in iOS is a complicated task. Luckily Apple has presented a set of new convenient features for StoreKit testing during WWDC 2020 in session Introducing StoreKit Testing in Xcode. We have summarized the key...
🔥 Product Update: May
Hey Qonversion Friends! Meet our new Customer Management tool, User Properties, Debug Mode, and integrations with Branch and Adjust. Find below more details on the features. 😎 Customer Management The Customers dashboard provides an overview of your customers and detailed data on a customer level. Here you can see all your subscription metrics such as...
How to Create and Set Up a Lookalike Audience for Mobile Apps With In-App Subscriptions
Choosing the correct audience for your Facebook ads is one of the most important factors for profitable user acquisition campaigns. Imagine you promote your mobile app with in-app subscriptions with a 30-day trial period.
The Practical Guide to Calculating Mobile Subscription LTV
The lifetime value of your client, or LTV, is how much revenue a customer provides you while using your service. It's essential to know your average client LTV to run effective marketing campaigns. The key is comparing LTV to customer acquisition cost (CAC).