iOS 14.5 SDK Update (action required)
Why? Starting with iOS 14.5 developers are required to ask users for their permission to track them and access their device’s Advertising Identifier (IDFA) through the AppTrackingTransparency (ATT) framework. Qonversion uses the IDFA for some of its marketing integrations including: AppsFlyer Adjust Branch Facebook Ads Tenjin Please make sure to update the Qonversion SDK setup...
Eugene Virnik
The IDFA, Apple’s ATT, SKAdNetwork Timer, and what you need to know about it
Apple announced its’ App Tracking Transparency (ATT) framework in June 2020, and the ATT is expected to be enforced by Apple within several weeks. Apple has postponed the policy’s enforcement several times already, but this time the deadline is getting very close. Who is affected the most by the ATT in the first place? The...
Michael Stysin
Google Play commissions cut to 15% for developers following App Store
Google will reduce commissions it charges developers for selling in-app purchases from 30% to 15%. The key points: Google will apply the changes on July 1st; The threshold is $1M (USD) in revenue each year. For earnings above the threshold a 30% commission will be applied; Unlike Apple, the revenue earned by the developer in...
Eugene Virnik
February Product Updates
In this edition: Full support of downgrade, upgrade and crossgrade for iOS Import historical data update SDK updates Cohorts dashboard update Full support of downgrade, upgrade and crossgrade for iOS Learn more about iOS subscription upgrades, downgrades, and service levels here. Import historical data update We have simplified and automated the historical data import process, so now this feature is...
Eugene Virnik
A complete guide to Google Play in-app purchases and subscriptions implementation
Global consumer spending on android apps grew 33% year-over-year in Q3 2020 and reached $10B according to the Sensor Tower report. In-app purchases including in-app subscriptions are the major way to monetize mobile apps that provide digital services. This article is a comprehensive guide on adding in-app purchases to an Android app from scratch using...
Maria Bordunova
❄️ Winter Product Updates
In this edition: Automation and In-App Messages We are excited to announce our new powerful products, Automation and In-App Messaging. Earlier this week, we sent a special email about these products. If you missed the email, please click the link to learn more. Offerings An offering is a group of products that you can offer to a...
Eugene Virnik
Automation: automated push notifications and no-code in-app messages
Today Qonversion handles $200M in annual revenue coming from in-app purchases and subscriptions to help customers grow their mobile apps. Global consumer spending in mobile apps reached an all-time high of $111b in 2020, an increase of 30% YOY. Right now mobile app subscription business is hotter than ever, and our mission is to help developers earn...
Eugene Virnik
Apple in-app purchase fee
Apple’s in-app purchase fee depends on many factors. Like any marketplace, the App Store charges a commission on subscriptions and in-app purchases selling on their platform. This fee is a significant part of developers’ unit economy. In this article, you may find the structure of how you can reduce the commission and increase your LTV,...
Eugene Virnik
iOS Subscription upgrades, downgrades, and service levels
iOS subscription levels and events like subscription upgrades and downgrades can cause a lot of confusion. This guide summarises everything you need to know on these subjects. First, you need to understand the following two concepts used by Apple on the App Store Connect: Subscription group Service Level What is a subscription group? Subscription group...
Michael Stysin
Why you should use Qonversion?
Qonversion is the data platform for mobile apps, which includes: Cross-platform backend infrastructure Integrations Analytics and real-time monitoring Grow tools Who is it useful for? Developers Marketers Analytics App owners In this article, we show the ways you can use Qonversion to help you choose the right integration. The cross-platform backend infrastructure is used to...
Eugene Virnik