A complete guide to Google Play in-app purchases and subscriptions implementation
Global consumer spending on android apps grew 33% year-over-year in Q3 2020 and reached $10B according to the Sensor Tower report. In-app purchases including in-app subscriptions are the major way to monetize mobile apps that provide digital services. This article is a comprehensive guide on adding in-app purchases to an Android app from scratch using...
Maria Bordunova
❄️ Winter Product Updates
In this edition: Automation and In-App Messages We are excited to announce our new powerful products, Automation and In-App Messaging. Earlier this week, we sent a special email about these products. If you missed the email, please click the link to learn more. Offerings An offering is a group of products that you can offer to a...
Eugene Virnik
Automation: automated push notifications and no-code in-app messages
Today Qonversion handles $200M in annual revenue coming from in-app purchases and subscriptions to help customers grow their mobile apps. Global consumer spending in mobile apps reached an all-time high of $111b in 2020, an increase of 30% YOY. Right now mobile app subscription business is hotter than ever, and our mission is to help developers earn...
Eugene Virnik
Apple in-app purchase fee
Apple’s in-app purchase fee depends on many factors. Like any marketplace, the App Store charges a commission on subscriptions and in-app purchases selling on their platform. This fee is a significant part of developers’ unit economy. In this article, you may find the structure of how you can reduce the commission and increase your LTV,...
Eugene Virnik
iOS Subscription upgrades, downgrades, and service levels
iOS subscription levels and events like subscription upgrades and downgrades can cause a lot of confusion. This guide summarises everything you need to know on these subjects. First, you need to understand the following two concepts used by Apple on the App Store Connect: Subscription group Service Level What is a subscription group? Subscription group...
Michael Stysin
Why you should use Qonversion?
Qonversion is the data platform for mobile apps, which includes: Cross-platform backend infrastructure Integrations Analytics and real-time monitoring Grow tools Who is it useful for? Developers Marketers Analytics App owners In this article, we show the ways you can use Qonversion to help you choose the right integration. The cross-platform backend infrastructure is used to...
Eugene Virnik
What app developers need to know about the new EU payment regulation?
Last year the European Union has announced new Strong Customer Authentication (SCA) requirements for online payments above €30 in the European Economic Area. Starting 2021, the legislation comes into force. Apple will support SCA both for the App Store and Apple Pay Waiting for more news from Google Stripe also supports SCA In this article,...
Eugene Virnik
Product Update: November
Hey Qonversion Friends! In this edition: The updated dashboards design Android SDK 2.0.0 supports Product Center (Subscription infrastructure to manage your in-app purchases in one place) React Native SDK 2.0.0 supports Product Center Flutter SDK 2.0.0 supports Product Center Stripe Integration Rest API If you are reading this email, but have not integrated Qonversion yet, let us know,...
Eugene Virnik
How to Enroll for the New App Store Small Business Program
Apple has announced the new App Store Small Business Program in November. The program allows reducing the Apple commission on paid apps and in-app purchases from 30% to 15%. You can check your eligibility and more details on the program here. Today Apple started sending emails to invite developers to enroll in the program. Also, the...
Eugene Virnik
How to sell apps
A comprehensive guide on how to sell your mobile app online to get the most out of it. As the mobile app market is on a rise, more people are getting involved in the industry. Sometimes it is better to invest some cash to buy a mobile app, improve it, add some marketing, and voila,...
Eugene Virnik