How to Set Up Creative Analytics for Subscription Apps with Singular
Analytics
3 min read
How to Set Up Creative Analytics for Subscription Apps with Singular
In this article, we’ll take a deeper look at how to enrich Singular’s data with subscription events to see the whole picture of your subscription ads.
How to Best Promote Your App: Google App Campaigns and What They’re For
Analytics
5 min read
How to Best Promote Your App: Google App Campaigns and What They’re For
Google App Campaigns are essential for promoting your apps, they are easy to set up and manage and they are able to address various needs at different stages of your product life cycle. In this article, together with Sabina Shukyurova, Analytical Lead from Google, we're trying to understand what are Google App Campaigns and what are they for
Apple Search Ads Tracking for Subscription Apps
Analytics
5 min read
Apple Search Ads Tracking for Subscription Apps
Apple Search Ads is a powerful platform to promote your app. In this article, we’ll discuss how to attribute subscription revenue to ASA campaigns and what metrics you should be focusing on before deciding to scale your campaign.
How to Track and Measure TikTok Ad Campaigns for Subscription Apps
Analytics
12 min read
How to Track and Measure TikTok Ad Campaigns for Subscription Apps
TikTok can increase your brand awareness and attract more people to download your app so it represents an enormous opportunity for advertisers. Let’s find out how to use this platform to maximize your marketing strategy.
How to Measure App Store Custom Product Pages
Analytics
8 min read
How to Measure App Store Custom Product Pages
Today, we’re going to do a deep dive on App Store’s custom product pages, how they can be configured, measured, and used to boost marketing efforts.
Push Notifications: Do’s and Don’ts of Best Mobile App Communication Tools
Analytics Growth
9 min read
Push Notifications: Do’s and Don’ts of Best Mobile App Communication Tools
In order not to annoy or overwhelm your users, it’s imperative to know the do’s and don’ts of push notifications and create an effective strategy for leveraging them.
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How to determine Apple and Google Stores commission rates for in-app purchases (and why it is not that easy as it seems)
Analytics
7 min read
How to determine Apple and Google Stores commission rates for in-app purchases (and why it is not that easy as it seems)
There are a bunch of factors that affect Apple and Google Stores commission rates for in-app purchases. Read this article to learn more on how to determine service fees correctly and understand your total numbers better. 
How to leverage AppsFlyer and SKAdNetwork for iOS 14.5+ attribution
Analytics
8 min read
How to leverage AppsFlyer and SKAdNetwork for iOS 14.5+ attribution
Even though Apple SKAdNetwork could be used for marketing attribution, it only ever transmitted data on the campaign level, without device-level identification. This caused a lot of frustration for marketers who could no longer get detailed insights on their ad campaign performance. In this article, we want to discuss how you can leverage AppsFlyer and SKAdNetwork for optimal subscription app marketing analytics.
Apple iOS 15: feature updates and SKAdNetwork raw postbacks
Analytics
7 min read
Apple iOS 15: feature updates and SKAdNetwork raw postbacks
Some of the iOS15 updates influence the way developers communicate with users via notifications and product pages, but the big change coming is under the hood. In this article, we briefly cover the update’s most exciting features for subscription apps, dive deeper into SKAdNetwork postbacks, and discuss how the update influences marketing attribution processes.
BP Mobile + Qonversion: 100% data accuracy for better decisions
Analytics
4 min read
BP Mobile + Qonversion: 100% data accuracy for better decisions
BP Mobile is an international app developer with top titles across several categories of App Store and Google Play Store. BP Mobile embraces data and analytics as key factors for making marketing and product decisions. Tracking mobile subscription data with high accuracy is where Qonversion helps.
The IDFA, Apple’s ATT, SKAdNetwork Timer, and what you need to know about it
Analytics
5 min read
The IDFA, Apple’s ATT, SKAdNetwork Timer, and what you need to know about it
Apple announced its’ App Tracking Transparency (ATT) framework in June 2020, and the ATT is expected to be enforced by...