Product Update: Customizable Widgets in Monitoring, CleverTap integration and a bit more
As you might notice, the long-awaited spring has arrived! It became a challenge for us to deliver even more desired...
What is MRR? How to Calculate Monthly Recurring Revenue?
What is Monthly Recurring Revenue, types of MRR and tips to track easily
Annual Recurring Revenue and How to Calculate ARR
What is ARR ARR, or Annual Recurring Revenue, is a key performance indicator (KPI) commonly used by subscription-based businesses to...
How to Set Up Creative Analytics for Subscription Apps with Singular
In this article, we’ll take a deeper look at how to enrich Singular’s data with subscription events to see the whole picture of your subscription ads.
How to Best Promote Your App: Google App Campaigns and What They’re For
Google App Campaigns are essential for promoting your apps, they are easy to set up and manage and they are able to address various needs at different stages of your product life cycle. In this article, together with Sabina Shukyurova, Analytical Lead from Google, we're trying to understand what are Google App Campaigns and what are they for
Apple Search Ads Tracking for Subscription Apps
Apple Search Ads is a powerful platform to promote your app. In this article, we’ll discuss how to attribute subscription revenue to ASA campaigns and what metrics you should be focusing on before deciding to scale your campaign.
How to Track and Measure TikTok Ad Campaigns for Subscription Apps
TikTok can increase your brand awareness and attract more people to download your app so it represents an enormous opportunity for advertisers. Let’s find out how to use this platform to maximize your marketing strategy.
How to Measure App Store Custom Product Pages
Today, we’re going to do a deep dive on App Store’s custom product pages, how they can be configured, measured, and used to boost marketing efforts.