Firebase A/B Testing Overview and Alternatives
Firebase is a popular platform by Google that provides useful tools to mobile app developers. The tools include a cloud...
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Michael | Jul 01 
Product Update: Customizable Widgets in Monitoring, CleverTap integration and a bit more
As you might notice, the long-awaited spring has arrived! It became a challenge for us to deliver even more desired...
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Kate | Mar 03 
What is MRR? How to Calculate Monthly Recurring Revenue?
What is Monthly Recurring Revenue, types of MRR and tips to track easily
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Julia | Dec 15 
Annual Recurring Revenue and How to Calculate ARR
What is ARR ARR, or Annual Recurring Revenue, is a key performance indicator (KPI) commonly used by subscription-based businesses to...
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Kate | Nov 09 
How to Set Up Creative Analytics for Subscription Apps with Singular
In this article, we’ll take a deeper look at how to enrich Singular’s data with subscription events to see the whole picture of your subscription ads.
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Kate | Oct 26 
Appsflyer Pricing and In-App Events Tracking
Appsflyer Pricing and Appsflyer In-App Events Tracking
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Kate | Jul 20 
How to Best Promote Your App: Google App Campaigns and What They’re For
Google App Campaigns are essential for promoting your apps, they are easy to set up and manage and they are able to address various needs at different stages of your product life cycle. In this article, together with Sabina Shukyurova, Analytical Lead from Google, we're trying to understand what are Google App Campaigns and what are they for
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Sabina Shukyurova | Jun 17 
Apple Search Ads Tracking for Subscription Apps
Apple Search Ads is a powerful platform to promote your app. In this article, we’ll discuss how to attribute subscription revenue to ASA campaigns and what metrics you should be focusing on before deciding to scale your campaign.
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Michael | May 16 
How to Track and Measure TikTok Ad Campaigns for Subscription Apps
TikTok can increase your brand awareness and attract more people to download your app so it represents an enormous opportunity for advertisers. Let’s find out how to use this platform to maximize your marketing strategy.
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Julia | Apr 06