Apple Search Ads Holiday Marketing Campaigns Guide
Growth
11 min read
Apple Search Ads Holiday Marketing Campaigns Guide
In this article, we will focus mainly on ASA strategies that you can use to maximize and complement your overall app holiday marketing strategy and make this holiday season the best ever.
How Intervals Fitness App Used Qonversion Apple Search Ads Dashboard to Grow In-App Subscription Revenue by 2x
Growth
3 min read
How Intervals Fitness App Used Qonversion Apple Search Ads Dashboard to Grow In-App Subscription Revenue by 2x
Interval Timer is the mobile app in the fitness category monetizing with in-app subscriptions. The app helps to create and monitor interval training. Leveraging Qonversion's Apple Search Ads attribution dashboard, the app's team doubled its monthly revenue in six weeks.
How to Sell An App and Increase Subscription App Valuation
Growth
10 min read
How to Sell An App and Increase Subscription App Valuation
Together with Alon Waller from Bluethrone, an app acquisition company, we will discuss the factors that affect subscription app valuation, how to calculate it, and how to measure and optimize the metrics that affect investors’ decisions.
How to Utilize Subscription Model to Benefit Your Mobile Game
Growth
8 min read
How to Utilize Subscription Model to Benefit Your Mobile Game
In this article, we will give you some advice about how to integrate subscriptions into your game, how to engage players to buy your subscriptions, and also we’ll look at games that have already used this monetization method successfully
Hybrid Monetization Trends for Gaming Apps
Growth
7 min read
Hybrid Monetization Trends for Gaming Apps
The hybrid monetization model is one of the biggest monetization trends for mobile games. In our new article, we will try to investigate such combined monetization methods and especially combinations with subscriptions.
Apple Fiscal Calendar 2023
Growth
2 min read
Apple Fiscal Calendar 2023
Quick recap of how do the Apple fiscal year works.
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Apple Search Ads Best Practices
Growth
8 min read
Apple Search Ads Best Practices
Apple Search Ads is an essential part of Apple Search Optimization. In this article, together with mobile growth consultant Ryan Kelley, we will discuss how to maximize the outreach of the ad campaign, how to set campaigns as a template for the future, and how to improve conversion rates while lowering user acquisition costs.
How to Land the Perfect Funding Partner: an App Founder’s Checklist
Growth
5 min read
How to Land the Perfect Funding Partner: an App Founder’s Checklist
Understanding the funding landscape, the way it relates to your business model, and the interests of investors will help you achieve long-term growth and revenue for your own business. Here is the checklist that will guide you on financier decisions.
Google UAC: How to Set Up Google App Campaigns
Growth
12 min read
Google UAC: How to Set Up Google App Campaigns
In the article we will tell you what you need to do to launch a successful Google App Campaign. You’ll learn what they are and why you need them, how to set them up to get maximum results and how to optimize campaigns so that they bring even more value.
Churn Prevention Strategies for Subscription Apps
Growth
14 min read
Churn Prevention Strategies for Subscription Apps
Churn converts directly into lost revenue, and if churn outpaces your acquisition, then your app’s revenue is not growing or declining. In this article, together with Alice Muir and Paulo Golovattei from Phiture, we’ll review the approaches to measure, prevent, and decrease churn.
Full Guide to Video Ad Creatives for Apps: Essential Tools, Metrics, and Narratives
Growth
7 min read
Full Guide to Video Ad Creatives for Apps: Essential Tools, Metrics, and Narratives
Video has proven to be an effective tool to direct an advertiser’s message toward the right audience and further move users down the user acquisition funnel, prompting higher levels of engagement. However, there are a number of factors that you should take into account when preparing your video creatives.