Einrichten von verbrauchbaren und nicht verbrauchbaren In-App-Käufen
Wenn Sie Mobil-Apps entwickeln, möchten Sie wahrscheinlich Umsätze mit Ihrer App generieren. Laut dem neuesten Bericht von Sensor Tower gehören konsumierbare und nicht konsumierbare In-App-Käufe zu den am häufigsten verwendeten Monetarisierungsmechanismen - vor allem bei Spielen mit Ad Removal (Werbeunterdrückung). Spiele mit dieser Methode der Monetarisierung machen 90% aller Spiele aus. In diesem Artikel nehmen wir die Funktionen von In-App-Käufen genauer unter die Lupe, was der Unterschied zwischen konsumierbaren und nicht konsumierbaren IAPs ist und wie Sie sie mit Qonversion einrichten.
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Maria | Mar 31 
Google UAC: How to Set Up Google App Campaigns
In the article we will tell you what you need to do to launch a successful Google App Campaign. You’ll learn what they are and why you need them, how to set them up to get maximum results and how to optimize campaigns so that they bring even more value.
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Julia | Mar 24 
How to Measure App Store Custom Product Pages
Today, we’re going to do a deep dive on App Store’s custom product pages, how they can be configured, measured, and used to boost marketing efforts.
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Julia | Mar 21 
Products, Offerings, Permissions: what’s the difference between them and how to set them up
Previously, we explored how to add auto-renewable subscriptions in App Store Connect. If you’d like to proceed with the Qonversion SDK to implement your in-app subscriptions, creation of Products, Offerings, and Permissions on the Qonversion side will be your next step.
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Kate | Mar 10
Configuration des achats consommables et non consommables dans les applications
Dans cet article, nous allons nous intéresser de plus près aux caractéristiques des achats intra-application, à la différence entre les achats intra-application consommables et non consommables, et à la manière de les mettre en place avec Qonversion.
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Maria | Mar 01 
Churn Prevention Strategies for Subscription Apps
Churn converts directly into lost revenue, and if churn outpaces your acquisition, then your app’s revenue is not growing or declining. In this article, together with Alice Muir and Paulo Golovattei from Phiture, we’ll review the approaches to measure, prevent, and decrease churn.
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Kate | Feb 08 
Full Guide to Video Ad Creatives for Apps: Essential Tools, Metrics, and Narratives
Video has proven to be an effective tool to direct an advertiser’s message toward the right audience and further move users down the user acquisition funnel, prompting higher levels of engagement. However, there are a number of factors that you should take into account when preparing your video creatives.
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Kate | Feb 07
Customer Segmentation Strategies for Subscription App Marketing
Regardless of the category of your subscription-based app, every user you have is unique in their own way. Understanding this difference can be highly beneficial, as it allows you to launch more effective marketing campaigns and maximize your ROAS. In this article, we'll discuss data-driven approaches for subscription apps’ customer segmentation.
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Kate | Feb 03 
Google Play Promo Code – How to Create Android Promo Codes
In this article we will guide you how to set up Google Play promo codes for Android apps and which types of promo codes you should use for subscriptions.
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Maria | Feb 01 
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Sam | Jan 14 