Beyond Paywalls: A/B Tests for Every Stage of the Customer Lifecycle
Beyond Paywalls: A/B Tests for Every Stage of the Customer Lifecycle
Tatev
Tatev
Mar 18, 2025
Mar 18, 2025
When app developers think about A/B testing, they often focus on paywalls. While monetization is critical, conversion optimization starts much earlier in the user journey. This webinar, hosted by Sam Mejlumyan, CEO of Qonversion, and Adele Kireeva, User Acquisition Manager at SplitMetrics Agency, dives into A/B testing strategies across the entire customer lifecycle.
When app developers think about A/B testing, they often focus on paywalls. While monetization is critical, conversion optimization starts much earlier in the user journey. This webinar, hosted by Sam Mejlumyan, CEO of Qonversion, and Adele Kireeva, User Acquisition Manager at SplitMetrics Agency, dives into A/B testing strategies across the entire customer lifecycle.
