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On-Demand Webinar

On-Demand Webinar

Date and Time (cest)

Feb 27, 2025, 3:00 PM

Beyond Paywalls: A/B Tests for Every Stage of the Customer Lifecycle

Adele Kireeva

UA Manager, SplitMetrics Agency

Sam Mejlumyan

CEO of Qonversion

Beyond Paywalls: A/B Tests for Every Stage of the Customer Lifecycle

Watch On-Demand

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Watch On-Demand

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Think A/B testing is only for tweaking pricing and paywalls? Think again. The smartest mobile apps are running experiments at every stage of the customer lifecycle — because small optimizations can lead to big revenue wins.

In this exclusive webinar, Qonversion and SplitMetrics Agency are teaming up to go beyond paywalls and explore how data-driven A/B testing can fine-tune acquisition, conversion, engagement, monetization and retention.

What You’ll Learn:

  • How ASO and Apple Search Ads testing can optimize your acquisition funnel (real case studies included!)

  • Smart ways to craft an onboarding flow that guides new users to their “aha” moment

  • Tips to boost in-app interactions and drive higher conversions

  • Hacks to turn active users into paying subscribers

  • Pro-level insights on using push notifications to win back churned users

🚀 Ready to turn your experiments into revenue? Secure your spot!

Hosted by

Hosted by

Adele Kireeva

|

UA Manager, SplitMetrics Agency

UA Manager, SplitMetrics Agency

Adele is an app marketing expert with a strong background in user acquisition and data analytics. She's led marketing efforts for 70+ mobile apps, developed strategies aligning ASO and paid channels, and is passionate about app growth, including monetization, creative design, and market research.

Adele is an app marketing expert with a strong background in user acquisition and data analytics. She's led marketing efforts for 70+ mobile apps, developed strategies aligning ASO and paid channels, and is passionate about app growth, including monetization, creative design, and market research.

Sam Mejlumyan

|

CEO of Qonversion

CEO of Qonversion

Sam is an entrepreneur and CEO of Qonversion – the in-app purchase platform which processes over $1 billion tracked revenue yearly. With deep expertise in subscription management and a passion for driving data-driven strategies, Sam continues to transform how app businesses operate and grow in the competitive app economy.

Sam is an entrepreneur and CEO of Qonversion – the in-app purchase platform which processes over $1 billion tracked revenue yearly. With deep expertise in subscription management and a passion for driving data-driven strategies, Sam continues to transform how app businesses operate and grow in the competitive app economy.

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion