In the fiercely competitive subscription app market, standing out often requires more than just a great product – it demands continuous optimization. That’s where A/B testing comes into play. But when is the right time to start? How can app developers and marketers leverage A/B testing to drive revenue and retention?

In a recent webinar, Lucas Moscon, an expert in app growth and builder of Appstack, and Sam Mejlumian, CEO of Qonversion, unpacked these questions. With years of experience scaling subscription apps and a proven track record in subscription optimization, Lucas and Sam shared actionable strategies that can transform how you approach app growth.

This blog covers key highlights from their discussion and shows how A/B testing can be a game-changing tool for subscription apps. To dive deeper, don’t miss the full webinar recording.