Insights for
subscription growth
Expert guides on mobile subscriptions, A/B testing, paywall optimization, and proven strategies to maximize your app revenue.
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FeaturedMulti-Currency Analytics + PostHog Integration
View revenue in any currency with a single click, monitor Google Play RTDN health in real time, and send subscription data straight to PostHog.
FeaturedApple Fiscal Calendar 2026: All Payment Dates for App Developers
Complete Apple Fiscal Calendar 2026 with all payout dates. Know exactly when Apple pays developers - updated quarterly with fiscal year end dates and payment schedules.
FeaturedPaywall Design Examples and UI/UX Techniques to Drive More Subscriptions
Learn the rules and best practices of converting app paywalls, look at the best paywall examples and build amazing paywalls with Qonversion!
FeaturedWhat Does Restore Purchase Mean? Complete Guide for iOS & Android
Learn what Restore Purchase means, why it won't double charge you, and how to implement the restore purchases button on iOS and Android apps. Step-by-step guide with code examples.
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Articles by Julia
10 articles

Apple Search Ads: Holiday Marketing Campaigns
Let's see what goes into crafting an effective app marketing campaign on Apple Search Ads during the holiday season.

What is MRR? How to Calculate Monthly Recurring Revenue?
What is Monthly Recurring Revenue, what types of MRR are there and how to calculate your subscription app's MRR?

November Product Update: Active Subscriptions, Subscriptions Movement, Active Trials, a few additional charts, and a bit more!
Discover the latest enhancements and features in Qonversion’s November product update.

September Product Update: Singular Integration, Push Notifications, Custom Payload, and More
Explore new features in Qonversion's September update, including Singular integration and advanced push notifications.
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July product update: cross platform subscription management, Stripe integration and more
We have been focused on making work with cross-platform subscriptions effortless in the recent month. Let us take care of the subscription management, so you can pay much more attention to your product!

How to Utilize Subscription Model to Benefit Your Mobile Game
In this article, we will give you some advice about how to integrate subscriptions into your game, how to engage players to buy your subscriptions, and also we’ll look at games that have already used this monetization method successfully

Hybrid Monetization Trends for Gaming Apps
The hybrid monetization model is one of the biggest monetization trends for mobile games. In our new article, we will try to investigate such combined monetization methods and especially combinations with subscriptions.

June Product Update: Stripe Integration and More
Discover the latest Qonversion features from our June update, enhancing your app's subscription management.

How to Track and Measure TikTok Ad Campaigns for Subscription Apps
How to Measure TikTok Ad Campaigns for Subscription Apps? How to set up a successful TikTok Ad Campaign and where to track its analytics? | Qonversion

Google UAC: How to Set Up Google App Campaigns
How to Set Up and Measure Google App Campaigns for Subscription Apps, Best Practices for High-Performing Ad, How to Set Up Conversion tracking in Google Ads.
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