How to leverage AppsFlyer and SKAdNetwork for iOS 14.5+ attribution
Even though Apple SKAdNetwork could be used for marketing attribution, it only ever transmitted data on the campaign level, without device-level identification. This caused a lot of frustration for marketers who could no longer get detailed insights on their ad campaign performance. In this article, we want to discuss how you can leverage AppsFlyer and SKAdNetwork for optimal subscription app marketing analytics.
Apple iOS 15: feature updates and SKAdNetwork raw postbacks
Some of the iOS15 updates influence the way developers communicate with users via notifications and product pages, but the big change coming is under the hood. In this article, we briefly cover the update’s most exciting features for subscription apps, dive deeper into SKAdNetwork postbacks, and discuss how the update influences marketing attribution processes.
BP Mobile + Qonversion: 100% data accuracy for better decisions
BP Mobile is an international app developer with top titles across several categories of App Store and Google Play Store. BP Mobile embraces data and analytics as key factors for making marketing and product decisions. Tracking mobile subscription data with high accuracy is where Qonversion helps.
How to migrate to Google Play Billing Library 4.0.0
At the end of May 2021, Google announced Play Billing Library version 4.0.0 which will open up new opportunities for growing apps’ engagement and revenue. In this article, we will outline which changes you should consider while migrating to Google Play Billing Library 4.0.0 release to benefit from all these exciting features.
How Y Combinator App Fitia solved Infrastructure complexity with Qonversion
Fitia turned to Qonversion when its co-founders wanted to optimize their in-app subscriptions implementation and improve the customer experience related to in-app purchases. Since then, the app has become one of the fastest-growing startups in Peru, and was accepted to Y Combinator – the number 1 startup accelerator in the world.
Join the Slack Subscription Apps Community
We are excited to invite you to our Subscriptions Apps Community where you can gain industry recognition by sharing professional experience, grow your network, and be the first to receive subscription industry insights. Join the awesome team of developers, marketers, and product owners who are passionate about mobile app technologies, innovations, and subscription business.
Product Updates: Permissions, A/B testing, Google Billing 4.0.0, and more
We know you have huge plans for the second half of the year - so we think this is the right moment to share with you our latest updates you might find useful. Read this blog post to learn more about Permissions, A/B testing, Google Billing 4.0.0 support, and more.