What is Cohort Analysis and How to Use It For Subscription Apps
We at Qonversion.io have recently released a cohort analysis for our users. It feels like the right time to provide some overview of how to leverage cohort analysis to make better decisions for your subscription app. What is cohort analysis? A cohort of users is just a set of users grouped by some specific characteristics....
The Ultimate Guide to In-App Purchases in the App Store
Apple App Store provides a simple way to monetize your app with in-app purchases (IAPs). The rule is simple, if you are providing digital goods or services you must use in-app purchases. Apple handles the payments and pays out the sales amount minus the commission also known as Apple tax. Apple commission is 30% but...
Mobile App Onboarding (best practices UI/UX) + bonus 70 videos
One of the most important metrics for any app is retention. It starts from the beginning when the user installs the app and makes the first launch and continues until the user deletes the app (churn). Getting users through the app is the key to positive retention. Based on Statista research 25% of the US...
Handling StoreKit Errors
The error state is one of the five UI states. It is pretty important for users’ experience and satisfaction. If you don’t handle errors, it will be the main reason for users to lose control and as a consequence – reduction in retention or even deletion of the app. Error handling is more important when...
Subscription-based apps: most popular apps and app categories in 2020
Subscription businesses are growing around the world. Subscription plans create an incentive for the companies to improve their service or product to increase customer retention. For a customer, a subscription allows testing a new service with just a small initial payment. Mobile apps are embracing the trend for the subscription monetization model. App Annie reported...
Sending your in-app subscription revenue data to AppsFlyer
Sending iap subscription events to AppsFlyer - what you need to know. If you are building an app with subscriptions (aka iap), you probably know how hard it is to get the in-app subscription data gathered correctly and right where you need it.
Handling Apple Grace Period and Billing Retry state
In this post, we will talk about handling payment errors and using Billing Retry with in-app subscriptions. Based on the data from Qonversion, we can see that on average 20% of payments move to Billing Issue state. Around 15% of them return to active subscription status. Enabling Apple’s Grace Period allows you to improve your...
🔥 Product Update: August
Hey Qonversion Friends! August was a productive month for our team. We integrated with OneSignal, added a Refunds chart to the Revenue dashboard, and migrated to ClickHouse. Oh, and also we are proud to announce our Seed financing round! 🎯 Seed round In August, we announced our seed financing round. We raised $850,000 from LVL1 Group, AddVenture VC,...
Overview of Apple subscription offer codes on iOS 14
Apple has announced that it will be introducing subscription offer codes as a new way to retain subscribers and improve customer experience. These offers will be in the form of unique alphanumeric codes. App marketers will be able to provide one-time codes either digitally or offline, and customers can redeem offer codes through redemption URL...
IDFA remains in iOS 14 at least this year
The end of the world is canceled. Apple announced that it had postponed its decision to ask for permission to track users until the next year. The official reason is that Apple would like ‘to give developers time to make necessary changes”. More details will follow soon