Apple in-app purchase fee
Apple’s in-app purchase fee depends on many factors. Like any marketplace, the App Store charges a commission on subscriptions and in-app purchases selling on their platform. This fee is a significant part of developers’ unit economy. In this article, you may find the structure of how you can reduce the commission and increase your LTV,...
iOS Subscription upgrades, downgrades, and service levels
iOS subscription levels and events like subscription upgrades and downgrades can cause a lot of confusion. This guide summarises everything you need to know on these subjects. First, you need to understand the following two concepts used by Apple on the App Store Connect: Subscription group Service Level What is a subscription group? Subscription group...
Why you should use Qonversion?
Qonversion is the data platform for mobile apps, which includes: Cross-platform backend infrastructure Integrations Analytics and real-time monitoring Grow tools Who is it useful for? Developers Marketers Analytics App owners In this article, we show the ways you can use Qonversion to help you choose the right integration. The cross-platform backend infrastructure is used to...
What app developers need to know about the new EU payment regulation?
Last year the European Union has announced new Strong Customer Authentication (SCA) requirements for online payments above €30 in the European Economic Area. Starting 2021, the legislation comes into force. Apple will support SCA both for the App Store and Apple Pay Waiting for more news from Google Stripe also supports SCA In this article,...
Product Update: November
Hey Qonversion Friends! In this edition: The updated dashboards design Android SDK 2.0.0 supports Product Center (Subscription infrastructure to manage your in-app purchases in one place) React Native SDK 2.0.0 supports Product Center Flutter SDK 2.0.0 supports Product Center Stripe Integration Rest API If you are reading this email, but have not integrated Qonversion yet, let us know,...
How to Enroll for the New App Store Small Business Program
Apple has announced the new App Store Small Business Program in November. The program allows reducing the Apple commission on paid apps and in-app purchases from 30% to 15%. You can check your eligibility and more details on the program here. Today Apple started sending emails to invite developers to enroll in the program. Also, the...
How to sell apps and how much is my app worth
A comprehensive guide on how to sell your mobile app online to get the most out of it. As the mobile app market is on a rise, more people are getting involved in the industry. Sometimes it is better to invest some cash to buy a mobile app, improve it, add some marketing, and voila,...
Essential app metric formulas that every mobile app needs
Most used mobile app metrics If you work with mobile apps, using the right metrics is essential for your business to flow. The biggest question that may arise is: what mobile app performance metrics matter the most? Well, this post will help you with that! Our team has compiled the most important app engagement metrics....
Qonversion among the App Growth Awards 2020 finalists
Happy to announce we are among the 2020 finalists for the App Growth Awards, the APP DATA PLATFORM category. The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem. Launched by App Promotion Summit.
Apple reduces App Store commission to 15%
Apple is planning to launch a new Small Business Program on January 1st, 2021. This program is planned to expedite innovation and help small businesses and independent developers move their business forward with the next generation of revolutionary apps. Apple states that most of the apps should qualify for the program. In such tough times...