Customer Segmentation Strategies for Subscription App Marketing
Regardless of the category of your subscription-based app, every user you have is unique in their own way. Understanding this difference can be highly beneficial, as it allows you to launch more effective marketing campaigns and maximize your ROAS. In this article, we'll discuss data-driven approaches for subscription apps’ customer segmentation.
Key insights from “How to Create a Successful Subscription-Based Monetization Strategy” podcast
Today we’d like to share with you the key insights from the Mobile Action podcast episode «How to Create a Successful Subscription-Based Monetization Strategy» with Michael Stysin, CEO of Qonversion.
Qonversion raised a $2M seed round co-led by Visionaries Club and Flashpoint VC, alongside S16VC, Blinkist, Braavo founders
We are happy to announce that we closed the seed round of $2M, co-led by Visionaries Club and Flashpoint VC, alongside S16VC, Blinkist founder Holger Seim, and Braavo founder Sergei Kovalenko.