Which Mobile App KPIs You Need to Care about to Boost Your Sales?
Sales data is the thing that helps you understand what’s going on with your business. Without this information, you’ll feel like you’re trying to make your way through thick fog… Stressful and unproductive.The great news is that you don’t have to measure each step that your team takes. In fact, that’s the exact mistake that...
StoreKit Testing in Xcode 12 and iOS 14
Mobile in-app subscriptions are the most popular monetization method for most non-gaming apps these days. Yet implementing and testing in-app subscriptions in iOS is a complicated task. Luckily Apple has presented a set of new convenient features for StoreKit testing in their Introducing StoreKit Testing in Xcode session during WWDC 2020. We have summarized the...
🔥 Product Update: May
Hey Qonversion Friends! Meet our new Customer Management tool, User Properties, Debug Mode, and integrations with Branch and Adjust. Find below more details on the features. 😎 Customer Management The Customers dashboard provides an overview of your customers and detailed data on a customer level. Here you can see all your subscription metrics such as...
How to Create and Set Up a Lookalike Audience for Mobile Apps With In-App Subscriptions
Choosing the correct audience for your Facebook ads is one of the most important factors for profitable user acquisition campaigns. Imagine you promote your mobile app with in-app subscriptions with a 30-day trial period.
Mobile LTV – How to Calculate Mobile Subscription LTV
The lifetime value of your client, or LTV, is how much revenue a customer provides you while using your service. It's essential to know your average client LTV to run effective marketing campaigns. The key is comparing LTV to customer acquisition cost (CAC).