When marketers talk retention, they often forget the obvious: the user journey does not end when someone taps Install — it barely starts. In our recent session with Nick Laz (Business Development Executive, Qonversion) and Mike Yudin (Head of Product, Pushwoosh), we dug deep into what real lifecycle messaging means for subscription-based apps. Here is your shortcut to the good stuff — insights, cautionary tales, and a few dry truths nobody wants to hear (but should).