As one of the fastest-growing social media platforms in the world, TikTok is now considered a goldmine for advertisers. With over 1 billion active users globally, TikTok ads offer a powerful way for businesses to promote their mobile apps. 

Whether you're just getting started or fine-tuning your strategy, TikTok provides unique opportunities for app marketers through various ad formats and the TikTok Ads Manager mobile app.

But before diving into campaigns, many marketers ask: Is TikTok active status accurate? Also, how long does TikTok say active now? These questions matter when tracking engagement for TikTok app install campaigns, so without further ado, let’s explore how TikTok can help drive installs, manage ad performance, and ensure every campaign stays on track.