With the iOS 15 release only 2 weeks away, let’s check what we already know about it. Apple’s release will bring us more than 250 new features. Some of these updates influence the way developers communicate with users via notifications and product pages, but the big change that’s coming is under the hood. Apple will allow developers to get the unedited attribution of mobile marketing campaigns.

In this article, we cover new features that will have an impact on subscription apps, and we dive deep into the SKAdNetwork.