How to Manage Refunds in Mobile Apps: Causes, Benchmarks, and Best Practices

Refunds are a metric that often goes unnoticed by mobile app developers. However, they are not just a customer support statistic — they are an indicator of your product’s health, affecting user retention, revenue, and the overall app economy. In this article, based on our previous webinar, we’ll explore why refunds matter, how to manage them and and what are practical strategies to reduce refund rates.