The mobile app ecosystem is at an inflection point. While the App Store's payment monopoly has loosened in the US, developers worldwide still face the familiar challenges: 30% commissions, limited control over paywalls, restricted A/B testing, and fragmented attribution.

But rather than waiting for regulatory changes, forward-thinking developers are taking control of their destiny through Web2App funnels - and what started as a workaround has evolved into a sophisticated growth strategy that's fundamentally changing how apps acquire and monetize users.