For tips on how to start the conversation, email us at [email protected]) Purposeful is simple to use, but it’s based on powerful science. Here’s how it works: Purposeful thoughts have a profound effect on us. They fuel the part of the brain that allows us to regulate emotion, manage stress, and make better decisions. Purposeful will help you focus and amplify this effect to help you become your best self. Ready to start living for what matters most, build positive habits, and explore fresh ideas from our experts and the Purposeful community? It’s easy to get started. Your sponsoring organization will provide you with a unique link to set-up your Purposeful account. Simply click the link, then download the app to get started.