Adding in-app subscriptions to accelerate the revenue growth of an app monetizing with ads
Kate
Jan 16, 2023
Zephyr Mobile team created a successful mobile app in the trivia category. The app was downloaded more than 10M times on Play Store and monetized successfully with ads. But the team was eager to grow revenue further and decided to test an added subscription monetization.
The problem – subscription implementation
Data Accuracy and Analytics
What stood out to Zephyr Mobile is the data accuracy in Qonversion. The revenue data in Qonversion was within 99.8% accuracy compared to the data on Google Play Console. Furthermore, the team got the set of tools to manage the data easily, including the webhooks to power internal BI.
webhooks
Zephyr’s experiment of adding a subscription was successful and its subscription revenue quickly became a significant contribution to the app’s total revenue.
“I’d recommend that anyone planning to try subscriptions for their mobile app or game give Qonversion a try. The implementation was super quick and easy. We are happy to have saved tons of resources on in-app subscriptions implementation while also getting top-notch subscription analytics. I like the out-of-the-box analytics that do not require any additional setup and that immediately allows us to see conversion funnels, including new-user-to-trial and trial-to-paid conversions. We also get the data on how our subscribers retain within the app, revenue by cohort of subscribers, and the ARPPU (Average Revenue Per Paying Users) directly in Qonversion’s dashboard.”
Raman, Head of Analytics at Zephyr Mobile
Adding in-app subscriptions to accelerate the revenue growth of an app monetizing with ads
Kate
Jan 16, 2023
Zephyr Mobile team created a successful mobile app in the trivia category. The app was downloaded more than 10M times on Play Store and monetized successfully with ads. But the team was eager to grow revenue further and decided to test an added subscription monetization.
The problem – subscription implementation
Data Accuracy and Analytics
What stood out to Zephyr Mobile is the data accuracy in Qonversion. The revenue data in Qonversion was within 99.8% accuracy compared to the data on Google Play Console. Furthermore, the team got the set of tools to manage the data easily, including the webhooks to power internal BI.
webhooks
Zephyr’s experiment of adding a subscription was successful and its subscription revenue quickly became a significant contribution to the app’s total revenue.
“I’d recommend that anyone planning to try subscriptions for their mobile app or game give Qonversion a try. The implementation was super quick and easy. We are happy to have saved tons of resources on in-app subscriptions implementation while also getting top-notch subscription analytics. I like the out-of-the-box analytics that do not require any additional setup and that immediately allows us to see conversion funnels, including new-user-to-trial and trial-to-paid conversions. We also get the data on how our subscribers retain within the app, revenue by cohort of subscribers, and the ARPPU (Average Revenue Per Paying Users) directly in Qonversion’s dashboard.”
Raman, Head of Analytics at Zephyr Mobile
Adding in-app subscriptions to accelerate the revenue growth of an app monetizing with ads
Kate
Jan 16, 2023
Zephyr Mobile team created a successful mobile app in the trivia category. The app was downloaded more than 10M times on Play Store and monetized successfully with ads. But the team was eager to grow revenue further and decided to test an added subscription monetization.
The problem – subscription implementation
Data Accuracy and Analytics
What stood out to Zephyr Mobile is the data accuracy in Qonversion. The revenue data in Qonversion was within 99.8% accuracy compared to the data on Google Play Console. Furthermore, the team got the set of tools to manage the data easily, including the webhooks to power internal BI.
webhooks
Zephyr’s experiment of adding a subscription was successful and its subscription revenue quickly became a significant contribution to the app’s total revenue.
“I’d recommend that anyone planning to try subscriptions for their mobile app or game give Qonversion a try. The implementation was super quick and easy. We are happy to have saved tons of resources on in-app subscriptions implementation while also getting top-notch subscription analytics. I like the out-of-the-box analytics that do not require any additional setup and that immediately allows us to see conversion funnels, including new-user-to-trial and trial-to-paid conversions. We also get the data on how our subscribers retain within the app, revenue by cohort of subscribers, and the ARPPU (Average Revenue Per Paying Users) directly in Qonversion’s dashboard.”
Raman, Head of Analytics at Zephyr Mobile
Adding in-app subscriptions to accelerate the revenue growth of an app monetizing with ads
Kate
Jan 16, 2023
Zephyr Mobile team created a successful mobile app in the trivia category. The app was downloaded more than 10M times on Play Store and monetized successfully with ads. But the team was eager to grow revenue further and decided to test an added subscription monetization.
The problem – subscription implementation
Data Accuracy and Analytics
What stood out to Zephyr Mobile is the data accuracy in Qonversion. The revenue data in Qonversion was within 99.8% accuracy compared to the data on Google Play Console. Furthermore, the team got the set of tools to manage the data easily, including the webhooks to power internal BI.
webhooks
Zephyr’s experiment of adding a subscription was successful and its subscription revenue quickly became a significant contribution to the app’s total revenue.
“I’d recommend that anyone planning to try subscriptions for their mobile app or game give Qonversion a try. The implementation was super quick and easy. We are happy to have saved tons of resources on in-app subscriptions implementation while also getting top-notch subscription analytics. I like the out-of-the-box analytics that do not require any additional setup and that immediately allows us to see conversion funnels, including new-user-to-trial and trial-to-paid conversions. We also get the data on how our subscribers retain within the app, revenue by cohort of subscribers, and the ARPPU (Average Revenue Per Paying Users) directly in Qonversion’s dashboard.”
Raman, Head of Analytics at Zephyr Mobile
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Or book a demo with our team to learn more about Qonversion
Start Now for Free
Or book a demo with our team to learn more about Qonversion
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