Google Play 2022 Payouts Calendar: 6 things to consider

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Kate

Whether you are just planning or have already launched your Android mobile application, you expect it to become a stable source of revenue. But the secret of all successful businesses consists not only of a perfect idea or its implementation but also well-thought financial planning.

In this article, we will cover the most enjoyable part of 2022 planning – when you can expect payments for your Android mobile app and what you should consider.

To be prepared for the 2022 Google merchant cycle, you should remember the following:

1. Using Google Play Billing Library is a must 

It sounds obvious, but Google Play clarified its payments policy not without reason. Google Play Billing Library has always been a must for subscription-based applications, but the company highlights: if you are using (or going to use) an alternative billing system, it should be changed to Google Billing System until 30 September 2021. For India, the date is the 31st of March 2022.

Read this complete guide on implementing Google Play in-app purchases and subscriptions to avoid the most common mistakes.

2. Register a Merchant account 

To receive payments, you should have a Merchant Account. It takes just a couple of moments. You need to create a payment profile and fill in your business and banking account information. The payment center will help you track all payments details – information about account balance, paid and unpaid earnings, dates earned, the details on previous merchant payouts.

3. Use deep-dive analytics

We believe that quality analytics maximize your chances for success in the subscription market. Define and track essential metrics for your business, set up marketing attribution platforms, make experiments, document your results, and make data-driven decisions. It could instantly help you detect any issues with the app’s performance and take needed actions to improve your revenue. It may be overwhelming, but all these efforts are worth it to break the noise of thousands of apps.

4. Remember about the service fee

Developers never receive the same amount as users pay for apps. Google takes a transaction fee that covers Google’s costs on purchases support. For the first $1M per year, the total fee will be 15%. For those who earn more than 1M$ per year, the service fee is 30%. Follow these simple steps to enroll in this program. 

If you use the Qonversion dashboard, the data about your revenue will be taken into consideration automatically: we will show you the most accurate info about transactions (both total and net of commission) without any additional actions required from your side.

5. Understand the timing of Google Play Store developer payouts

Google pays developers on the 15th of each month for the previous month’s earnings (but if the 15th falls onto a weekend, the payout won’t start until Monday). Much easier than what Apple does, isn’t it? If you use wire transfer as a payment method, you may wait up to 5-7 business days until you receive funds in your bank account. If Electronic Funds Transfer (EFT) is your option, this process may take up to 2-3 business days. 

6. Use 2022 Google Play developers payout calendar for your planning

We prepared a calendar for you to simplify the planning of your transactions. 

Download Google Play Developers Payout calendar 2022 (light mode)
Download Google Play Developers Payout calendar 2022 (dark mode)

An additional thing to remember

Check Qonversion analytics and testing tools that can help you have complete visibility on your business and test hypotheses (prices, offerings, trial durations) for further revenue improvements.

If you already use our tools – just share your experience with us. We would love to hear feedback from you!