What's new in Google Play: I/O 2024 Updates for App Developers

News

May 15, 2024

Tatev

What's new in Google Play: I/O 2024 Updates for App Developers

News

May 15, 2024

Tatev

What's new in Google Play: I/O 2024 Updates for App Developers

News

May 15, 2024

Tatev

What's new in Google Play: I/O 2024 Updates for App Developers

News

May 15, 2024

Tatev

Google Play I/O 2024 | Updates from Qonversion
Google Play I/O 2024 | Updates from Qonversion
Google Play I/O 2024 | Updates from Qonversion
Google Play I/O 2024 | Updates from Qonversion

What's Google I/O?

What's Google I/O?

Google I/O is an annual developer conference held by Google. It features highly technical, in-depth sessions on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, APIs, Google Web Toolkit, App Engine, and more.

The event lets developers learn about Google's latest developer products and platforms through sessions, talks, and interactive experiences. It's also a platform for Google to make major announcements and updates about its existing and new products.

What's New In Google I/O 2024 for App Developers?

The latest update on Google Play introduces multiple features to enhance app visibility and user engagement. Updates include improvements in store listings, new payment features, enhanced security, and more. Here are key updates for App Developers from Goole I/O 2024:

  • the Engage SDK for showcasing content within apps,

  • enhanced Google Play SDK Console for better SDK management,

  • security with the Play Integrity API,

  • expanded payment options and pricing flexibility to optimize app revenue.

Engage SDK Developer Preview

Engage SDK Developer Preview

Google has introduced a new surface as a developer preview to allow developers feature key content from apps installed on users' devices. This platform enables a full-screen, immersive experience with customized recommendations and promotions for users. To do this, developers need to integrate with Engage SDK aiming for a consumer launch later this year.

Google Play SDK Console

Google Play SDK Console

The Google Play SDK Console, introduced in 2021, has now expanded to include all SDKs from verified Maven sources, enhancing support for both popular and smaller SDKs. The console offers tools for SDK owners to help app developers adopt SDK versions that resolve quality issues and comply with Google Play Policies. Additionally, app developers can now share crash data with SDK owners via the Play Console to improve app stability.

App Release Tools

App Release Tools

Google Play has updated its app-release tools to streamline app launches. The new pre-review checks consolidate various quality assessments into a single user interface, allowing developers to identify common policy and compatibility issues before apps are published. App developers can also discard any releases at the "Not yet sent for review" stage, minimizing the risk of unintended updates.

Play Integrity API: App Protection Features

Play Integrity API: App Protection Features

The Play Integrity API aims to enhance security with three new features:

  • App Access Risk: The feature is in public beta, it alerts the app if another app capturs the screen, displays overlays, or controls the device, without affecting genuine accessibility apps.


  • Play Protect Verdict: Provides information in the API response on whether Play Protect is active and detecting any malware on the device.


  • Recent Device Activity: Identifies devices with high volumes of requests to detect potential automated traffic or attacks.

Store Listings

Store Listings

With recent updates, developers can create custom store listings that adapt based on what users search for, leveraging keyword-targeted content to increase relevance and conversions. The Play Console even offers keyword suggestions to optimize these listings.

Enhanced listings now also support cross-device discovery, displaying device-specific screenshots, ratings, and reviews to better inform users.

Source: Android Developers Blog

Deep Link Patching

Deep Link Patching

Deep link patching allows developers to experiment and make quick adjustments to deep links without needing a new app release. Changes can be tested by previewing or downloading a test version on a device. If satisfactory, the patch can be pushed live, allowing Google Play to update the users' apps quickly and easily.

Payment and Pricing

Payment and Pricing

Google Play has broadened its payment options library to include traditional methods and over 300 local payment types in more than 65 markets. Notable additions include Pix in Brazil and enhanced UPI support in India.

On top of that, Google now allows family members to approve purchases across different operating systems and enables users in India to request friends or relatives to pay via a shared payment link.

The pricing strategies now better match local purchasing power which means the price automatically adjusts with currency fluctuations and notifies developers in the Play Console whenever a price change is recommended for in-app products.

The maximum product price can be as high $999.99 or the local equivalent, offering greater flexibility in pricing.

Purchase Experience & New Subscription Feature

Purchase Experience & New Subscription Feature

The updates surely involved the checkout process: new badges like "best selling," "trending," and "popular" are now added to guide customer purchases. Plus, a new installment subscriptions feature (available in Brazil, France, Italy, and Spain) lets customers pay over time for long-term subscriptions, which has shown to increase signup rates and user spend.

Google Play has also launched the Play Billing Lab app, allowing developers to test billing features and configurations without impacting real users.