August Updates: Dark mode, Smarter A/B tests, and more

We’re bringing you the latest features and improvements in Qonversion’s August 2024 update! After taking in all your feedback, we’ve been hard at work refining your experience with the Dashboard and A/B testing.

Let’s dive into what’s fresh:

You asked, and we made it happen! Dark Mode is now available on Qonversion, designed to reduce eye strain and give your interface a sleek, modern look.

But that’s just the beginning—something even bigger is on the horizon that will elevate your Qonversion experience. Stay tuned for more exciting updates coming your way!

User Properties Segmentation for A/B Tests & Remote Configurations

We’re excited to roll out one of the most requested features: User Properties Segmentation. This addition offers you unmatched flexibility in tailoring your experiments and configurations. Here’s what’s possible:

Adaptable Experiments: Send user properties directly from the client and adjust your experiments on the fly. This allows you to respond to new insights and shifting user behaviors swiftly.
Precision Targeting: Use the new “any” and “none” values to include or exclude specific users from your experiments, letting you fine-tune your target audience with laser precision.
Detailed Segmentation: Create ultra-specific user segments based on a wide range of properties, enabling more accurate and effective testing and configuration changes

Context-Specific Experiments

For our advanced users, we’ve introduced a powerful tool for A/B testing: Context-Specific Experiments. This feature allows you to run tests in specific contexts, filtering out unrelated revenue and metrics. Here’s how it works:

Targeted Insights: Run experiments in specific areas, like a particular screen or stage of the user journey, to gather data that’s directly relevant to that context.
Precise Revenue Attribution: Focus on revenue from specific flows, like the paywall during onboarding. This ensures that only the revenue and metrics from users engaging with that specific part of your product are counted.
Granular Control: Gain finer control over your A/B tests, empowering you to make more strategic decisions and optimizations.

Segment users in A/B test with context-specific experiments

SplitMetrics Integration

We’re excited to announce our integration with SplitMetrics Acquire!Now, you can seamlessly funnel subscription events into SplitMetrics, taking your Apple Search Ads campaign optimization to the next level.