Apple’s External Payment Ruling: A Win for Developers — But Only If You’re Ready
Apple’s External Payment Ruling: A Win for Developers — But Only If You’re Ready
Polina
Polina
May 6, 2025
May 6, 2025
On April 30, 2025, the mobile economy had a moment: Apple was officially found in contempt of court for defying a 2021 injunction that allowed developers to link to external payments. No more scare screens. No more 27% backdoor commissions. No more anti-steering games.
It’s a big win — but not a free lunch.
With the U.S. judge ordering Apple to immediately comply (Reuters), and Apple already updating its App Store Guidelines, subscription apps now face a fresh opportunity and responsibility. What you do next could define your revenue curve for years to come.
On April 30, 2025, the mobile economy had a moment: Apple was officially found in contempt of court for defying a 2021 injunction that allowed developers to link to external payments. No more scare screens. No more 27% backdoor commissions. No more anti-steering games.
It’s a big win — but not a free lunch.
With the U.S. judge ordering Apple to immediately comply (Reuters), and Apple already updating its App Store Guidelines, subscription apps now face a fresh opportunity and responsibility. What you do next could define your revenue curve for years to come.
