What We Expect from iOS 19, macOS 16, and Beyond
iOS 19 and iPadOS 19
Rumors suggest that iOS 19 and iPadOS 19 will introduce a substantial design overhaul, aiming for a more cohesive experience across devices. This may include refreshed app interfaces, updated system UI, and enhanced widgets. For subscription app developers, these changes could affect user experience (UX) and app design strategies.
macOS 16
The next version of macOS is expected to align more closely with iOS and iPadOS. This could simplify cross-platform development and offer a more unified experience for users accessing subscription services across Apple devices.
watchOS 12 and visionOS 3
Updates to watchOS and visionOS are expected, which may open opportunities to bring subscription models to new device types, enhancing engagement and retention.
The Strategic Role of Apple Intelligence and Siri in Subscription UX
We anticipate updates on Apple Intelligence, Apple’s broader AI initiative, including enhancements to Siri, such as better contextual understanding and tighter app integration. This could unlock new ways to offer personalized experiences and voice-driven engagement in subscription apps.
What It All Means for Growth, Retention, and Revenue
The expected updates at WWDC25 could impact developers in several key areas:
App UI/UX Design: Major visual changes in iOS 19 could affect how subscription apps present onboarding, paywalls, and content.
Cross-Platform Consistency: Alignment across iOS, iPadOS, and macOS improves the opportunity to deliver seamless multi-device subscription experiences.
New Platforms for Growth: Updates to watchOS and visionOS may offer new channels to grow subscription revenue.
AI-Powered Personalization: Improvements in Apple Intelligence may enable more context-aware subscription flows and user retention tactics.
Preparing Your Subscription Infrastructure for What’s Next
As WWDC25 approaches, here’s how you can prepare to make the most of the updates — and avoid costly last-minute fixes:
1. Track Beta Releases in Real Time
Subscribe to developer beta channels and start testing your subscription app against the first available builds of iOS 19, macOS 16, etc.
→ This helps catch UI bugs early, especially if Apple rolls out a major design refresh.
2. Audit Your UI and Paywall Components
If a visual overhaul is expected, prepare adaptive components — especially onboarding, pricing screens, and modals.
→ Use SwiftUI previews to simulate possible system-level changes or try no-code paywall builder like we have in Qonversion to quickly adapt your flow without touching code.
3. Review Your Subscription Logic for Compatibility
Ensure your entitlement logic, receipt validation, and deep link flows are OS-version resilient.
4. Map New APIs to Growth Opportunities
Explore new frameworks announced at WWDC, especially those related to personalization, Siri integration, or Apple Intelligence.
→ Shortlist APIs that could enhance onboarding, retention, or re-engagement flows.
5. Plan for User Education
Changes in UX or onboarding should be reflected in your tooltips, tutorials, and release notes.
→ Draft new content assets now, so you’re ready when the changes go live.
6. Set Up Controlled Experiments
Prepare A/B testing environments to measure user response to design or feature updates post-release.
→ Use Qonversion A/B Testing or third-party tools to validate new conversion strategies.
By turning WWDC into a planning checkpoint and not a panic trigger, you can future-proof your subscription infrastructure and stay ahead of the curve.
We cover WWDC news every year. Here are the pages in case you need to dig into older updates:
