Apple's Worldwide Developers Conference 2025 (WWDC25) is an annual event is a cornerstone for developers worldwide, offering insights into Apple's latest software updates and tools that directly impact subscription-app strategies — from UI redesigns to powerful on-device AI.

Beyond the keynote, Apple released over 100 technical sessions, and we’ve combed through them to bring you the most impactful insights for subscription-first app businesses. We also asked top experts to share their reactions — their commentary is included throughout the recap to help you make sense of what’s truly game-changing.