Knowledge Base

Churn Rate

Mobile app user churn


Subscriber churn is the percentage of subscribers that canceled your subscription during a certain time frame. A high subscriber churn rate could adversely affect your app profits and growth.

How to Calculate Churn Rate

Subscriber Churn = (Cancelled Subscriptions in the last 30 days ÷ Active Subscriptions 30 days ago) x 100
Revenue Churn = (MRR Lost to Cancellations in the last 30 days ÷ MRR 30 days ago) x 100

Reduce subscriber churn with Qonversion

Using our integrations with Mailchimp, OneSignal and Braze, Qonversion clients can automate win-back campaigns based on valuable subscription events. Learn how Qonversion can help you reduce the churn rate.

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