Mobile app user churn
Subscriber churn is the percentage of subscribers that canceled your subscription during a certain time frame. A high subscriber churn rate could adversely affect your app profits and growth.
Subscriber Churn = (Cancelled Subscriptions in the last 30 days ÷ Active Subscriptions 30 days ago) x 100
Revenue Churn = (MRR Lost to Cancellations in the last 30 days ÷ MRR 30 days ago) x 100
Using our integrations with Mailchimp, OneSignal and Braze, Qonversion clients can automate win-back campaigns based on valuable subscription events. Learn how Qonversion can help you reduce the churn rate.