Mobile A/B Testing from A to Z

Think your app’s already optimized? Think again.
This isn’t another “best practices” listicle. This guide is your blueprint for data-driven decisions that turn solid apps into scalable businesses

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What You'll Get

A/B Testing
Framework

From setting the right goals to analyzing results that matter

A/B Testing
Framework

From setting the right goals to analyzing results that matter

A/B Testing
Framework

From setting the right goals to analyzing results that matter

Metrics That Actually Tell You Something

LTV, conversion, retention — decoded and demystified

Metrics That Actually Tell You Something

LTV, conversion, retention — decoded and demystified

Metrics That Actually Tell You Something

LTV, conversion, retention — decoded and demystified

How to Not Mess Up Your Tests

Common mistakes, and how to stay smarter than your data

How to Not Mess Up Your Tests

Common mistakes, and how to stay smarter than your data

How to Not Mess Up Your Tests

Common mistakes, and how to stay smarter than your data

Peek Inside the Guide

Peek Inside the Guide

You will find there ready-to-use formulas and real-world cases to launch meaningful experiments from day one

You will find there ready-to-use formulas and real-world cases to launch meaningful experiments from day one