Subscriptions are gaining their popularity and recently there is a great upsurge of the new interest in this monetization method across different platforms. Mobile games are not the exception. Hybrid monetization method is attracting more and more mobile game developers because it combines all the benefits from the other monetizing methods such as in-app purchases or in-app ads with subscriptions.
In this article we will give you some advice about how to integrate subscriptions into your game, how to engage players to buy your subscriptions and also we’ll look at games that have already used this monetization method successfully.
How to Integrate Subscriptions into Your Mobile Game
Mobile Games Subscription Success Stories
As subscriptions in mobile games gain popularity there are lots of successful examples of its implementation among different game titles.
Call of Duty: Mobile
Call of duty uses a battle pass subscription and it’s introduced to players as soon as they start to play and finish their first battle. Battle pass in this case is integrated into the tutorial so gamers can see a free and paid rewards track and then they’re directed to the “buy” button to purchase the premium version. Not many games use such a way, but it still makes sense because gamers get used to the rewarding experience right away.
Moreover, this battle pass comes in one free and two paid versions. It allows Call of Duty: Mobile to appeal to three different segments: players, who don’t want to pay anything, those who can pay a small price and players ready to spend more to get most of the game. Price of the paid version depends on the season so the basic version costs 560 COD Points, that is around 6$. Buying this version allows players to unlock all the premium rewards. The upgraded pass version costs approximately 12$ and offers additional features with the focus on cosmetic items.
Talking about the longevity of the battle pass season, COD established a six month season that is pretty long. Such a long time allows great retention rates, long player lifespans and gamers are more motivated to keep playing.
Boom Beach
Boom Beach is a strategy category game from one of the top mobile publishers – Supercell. The main monetization strategy that they use is through in-app purchases. However, in addition to different packs of in-game currency and others, they also add two subscription options: instant training and extra building. They cost $2,99 and $9,99 respectively. Instant training provides access to training troops and extra builders allow gamers to build two buildings at the same time or upgrade. Both of them are monthly and auto-renewable. These subscriptions are not huge, but still represent value to gamers and are a good complement to their IAP.
Wheel of Fortune
Wheel of Fortune is a word puzzle game that has some casino features. The game is free to play and it monetizes through a mix of ads, in-app purchases and subscriptions.
VIP All Access Pass costs $9.99 a month and provides such benefits as: no ads, bankruptcy protection, loss a turn protection, exclusive VIP frame and five ticket cap increase. All of these are called a “Jackpot of ongoing benefits” and players get all these benefits at a discounted rate: typically for the same amount of money players can buy a IAP – Bag of diamonds, but subscription here comes with more value for money. However, you can’t get a subscription offer until you win a few rounds. Game developers utilize it wisely and introduce subscriptions early enough so new players keep high engagement and this forms their future playing habits to encourage new players’ engagement and potentially their future playing habits. VIP All Access comes with a one-week free trial that automatically turns into subscription if it wasn’t canceled within 24 hours prior to the end of trial.
How Qonversion Сan Help?
Qonversion provides a complete infrastructure for in-app purchases and allows you to create and restore purchases, validate receipts, and provide your app with an accurate subscription status. You can send your subscription events data to 3rd party services such as Appsflyer, Adjust, Amplitude, and others. So it means that you can get accurate IAP and game subscription analytics that will allow you make managerial decisions about your mobile game monetization strategy and growth and development decisions.
Moreover, Qonversion also allows you to test and engage your players. A/B testing feature may help you to test your paywalls or to compare different price options or find out which in-app purchase bundle or subscription brings you the highest revenue. Automation tool will send personalized notifications to your players telling them about trials, special discounts and subscription offers as well as notify about new battle pass seasons etc. This feature is a great tool to increase your game’s revenue and retention, provide cancellation insights, reduce subscriber churn, and improve your subscribers’ user experience.
Conclusion
Overall, subscriptions are widely used in different games. Successful subscription model requires to be centered around providing players with unique benefits, features and access. So try to provide simple options, create a loop to make your subscribers play more, provide evolving and persistent benefits, appeal to new players and reward your VIPs. Moreover, don’t forget that subscription is about creating trusting relationships with your players: only when your subscribers feel thas relationship you can count on long term cooperation and stable revenue streams.
Subscriptions are gaining their popularity and recently there is a great upsurge of the new interest in this monetization method across different platforms. Mobile games are not the exception. Hybrid monetization method is attracting more and more mobile game developers because it combines all the benefits from the other monetizing methods such as in-app purchases or in-app ads with subscriptions.
In this article we will give you some advice about how to integrate subscriptions into your game, how to engage players to buy your subscriptions and also we’ll look at games that have already used this monetization method successfully.
How to Integrate Subscriptions into Your Mobile Game
Mobile Games Subscription Success Stories
As subscriptions in mobile games gain popularity there are lots of successful examples of its implementation among different game titles.
Call of Duty: Mobile
Call of duty uses a battle pass subscription and it’s introduced to players as soon as they start to play and finish their first battle. Battle pass in this case is integrated into the tutorial so gamers can see a free and paid rewards track and then they’re directed to the “buy” button to purchase the premium version. Not many games use such a way, but it still makes sense because gamers get used to the rewarding experience right away.
Moreover, this battle pass comes in one free and two paid versions. It allows Call of Duty: Mobile to appeal to three different segments: players, who don’t want to pay anything, those who can pay a small price and players ready to spend more to get most of the game. Price of the paid version depends on the season so the basic version costs 560 COD Points, that is around 6$. Buying this version allows players to unlock all the premium rewards. The upgraded pass version costs approximately 12$ and offers additional features with the focus on cosmetic items.
Talking about the longevity of the battle pass season, COD established a six month season that is pretty long. Such a long time allows great retention rates, long player lifespans and gamers are more motivated to keep playing.
Boom Beach
Boom Beach is a strategy category game from one of the top mobile publishers – Supercell. The main monetization strategy that they use is through in-app purchases. However, in addition to different packs of in-game currency and others, they also add two subscription options: instant training and extra building. They cost $2,99 and $9,99 respectively. Instant training provides access to training troops and extra builders allow gamers to build two buildings at the same time or upgrade. Both of them are monthly and auto-renewable. These subscriptions are not huge, but still represent value to gamers and are a good complement to their IAP.
Wheel of Fortune
Wheel of Fortune is a word puzzle game that has some casino features. The game is free to play and it monetizes through a mix of ads, in-app purchases and subscriptions.
VIP All Access Pass costs $9.99 a month and provides such benefits as: no ads, bankruptcy protection, loss a turn protection, exclusive VIP frame and five ticket cap increase. All of these are called a “Jackpot of ongoing benefits” and players get all these benefits at a discounted rate: typically for the same amount of money players can buy a IAP – Bag of diamonds, but subscription here comes with more value for money. However, you can’t get a subscription offer until you win a few rounds. Game developers utilize it wisely and introduce subscriptions early enough so new players keep high engagement and this forms their future playing habits to encourage new players’ engagement and potentially their future playing habits. VIP All Access comes with a one-week free trial that automatically turns into subscription if it wasn’t canceled within 24 hours prior to the end of trial.
How Qonversion Сan Help?
Qonversion provides a complete infrastructure for in-app purchases and allows you to create and restore purchases, validate receipts, and provide your app with an accurate subscription status. You can send your subscription events data to 3rd party services such as Appsflyer, Adjust, Amplitude, and others. So it means that you can get accurate IAP and game subscription analytics that will allow you make managerial decisions about your mobile game monetization strategy and growth and development decisions.
Moreover, Qonversion also allows you to test and engage your players. A/B testing feature may help you to test your paywalls or to compare different price options or find out which in-app purchase bundle or subscription brings you the highest revenue. Automation tool will send personalized notifications to your players telling them about trials, special discounts and subscription offers as well as notify about new battle pass seasons etc. This feature is a great tool to increase your game’s revenue and retention, provide cancellation insights, reduce subscriber churn, and improve your subscribers’ user experience.
Conclusion
Overall, subscriptions are widely used in different games. Successful subscription model requires to be centered around providing players with unique benefits, features and access. So try to provide simple options, create a loop to make your subscribers play more, provide evolving and persistent benefits, appeal to new players and reward your VIPs. Moreover, don’t forget that subscription is about creating trusting relationships with your players: only when your subscribers feel thas relationship you can count on long term cooperation and stable revenue streams.
Subscriptions are gaining their popularity and recently there is a great upsurge of the new interest in this monetization method across different platforms. Mobile games are not the exception. Hybrid monetization method is attracting more and more mobile game developers because it combines all the benefits from the other monetizing methods such as in-app purchases or in-app ads with subscriptions.
In this article we will give you some advice about how to integrate subscriptions into your game, how to engage players to buy your subscriptions and also we’ll look at games that have already used this monetization method successfully.
How to Integrate Subscriptions into Your Mobile Game
Mobile Games Subscription Success Stories
As subscriptions in mobile games gain popularity there are lots of successful examples of its implementation among different game titles.
Call of Duty: Mobile
Call of duty uses a battle pass subscription and it’s introduced to players as soon as they start to play and finish their first battle. Battle pass in this case is integrated into the tutorial so gamers can see a free and paid rewards track and then they’re directed to the “buy” button to purchase the premium version. Not many games use such a way, but it still makes sense because gamers get used to the rewarding experience right away.
Moreover, this battle pass comes in one free and two paid versions. It allows Call of Duty: Mobile to appeal to three different segments: players, who don’t want to pay anything, those who can pay a small price and players ready to spend more to get most of the game. Price of the paid version depends on the season so the basic version costs 560 COD Points, that is around 6$. Buying this version allows players to unlock all the premium rewards. The upgraded pass version costs approximately 12$ and offers additional features with the focus on cosmetic items.
Talking about the longevity of the battle pass season, COD established a six month season that is pretty long. Such a long time allows great retention rates, long player lifespans and gamers are more motivated to keep playing.
Boom Beach
Boom Beach is a strategy category game from one of the top mobile publishers – Supercell. The main monetization strategy that they use is through in-app purchases. However, in addition to different packs of in-game currency and others, they also add two subscription options: instant training and extra building. They cost $2,99 and $9,99 respectively. Instant training provides access to training troops and extra builders allow gamers to build two buildings at the same time or upgrade. Both of them are monthly and auto-renewable. These subscriptions are not huge, but still represent value to gamers and are a good complement to their IAP.
Wheel of Fortune
Wheel of Fortune is a word puzzle game that has some casino features. The game is free to play and it monetizes through a mix of ads, in-app purchases and subscriptions.
VIP All Access Pass costs $9.99 a month and provides such benefits as: no ads, bankruptcy protection, loss a turn protection, exclusive VIP frame and five ticket cap increase. All of these are called a “Jackpot of ongoing benefits” and players get all these benefits at a discounted rate: typically for the same amount of money players can buy a IAP – Bag of diamonds, but subscription here comes with more value for money. However, you can’t get a subscription offer until you win a few rounds. Game developers utilize it wisely and introduce subscriptions early enough so new players keep high engagement and this forms their future playing habits to encourage new players’ engagement and potentially their future playing habits. VIP All Access comes with a one-week free trial that automatically turns into subscription if it wasn’t canceled within 24 hours prior to the end of trial.
How Qonversion Сan Help?
Qonversion provides a complete infrastructure for in-app purchases and allows you to create and restore purchases, validate receipts, and provide your app with an accurate subscription status. You can send your subscription events data to 3rd party services such as Appsflyer, Adjust, Amplitude, and others. So it means that you can get accurate IAP and game subscription analytics that will allow you make managerial decisions about your mobile game monetization strategy and growth and development decisions.
Moreover, Qonversion also allows you to test and engage your players. A/B testing feature may help you to test your paywalls or to compare different price options or find out which in-app purchase bundle or subscription brings you the highest revenue. Automation tool will send personalized notifications to your players telling them about trials, special discounts and subscription offers as well as notify about new battle pass seasons etc. This feature is a great tool to increase your game’s revenue and retention, provide cancellation insights, reduce subscriber churn, and improve your subscribers’ user experience.
Conclusion
Overall, subscriptions are widely used in different games. Successful subscription model requires to be centered around providing players with unique benefits, features and access. So try to provide simple options, create a loop to make your subscribers play more, provide evolving and persistent benefits, appeal to new players and reward your VIPs. Moreover, don’t forget that subscription is about creating trusting relationships with your players: only when your subscribers feel thas relationship you can count on long term cooperation and stable revenue streams.
Subscriptions are gaining their popularity and recently there is a great upsurge of the new interest in this monetization method across different platforms. Mobile games are not the exception. Hybrid monetization method is attracting more and more mobile game developers because it combines all the benefits from the other monetizing methods such as in-app purchases or in-app ads with subscriptions.
In this article we will give you some advice about how to integrate subscriptions into your game, how to engage players to buy your subscriptions and also we’ll look at games that have already used this monetization method successfully.
How to Integrate Subscriptions into Your Mobile Game
Mobile Games Subscription Success Stories
As subscriptions in mobile games gain popularity there are lots of successful examples of its implementation among different game titles.
Call of Duty: Mobile
Call of duty uses a battle pass subscription and it’s introduced to players as soon as they start to play and finish their first battle. Battle pass in this case is integrated into the tutorial so gamers can see a free and paid rewards track and then they’re directed to the “buy” button to purchase the premium version. Not many games use such a way, but it still makes sense because gamers get used to the rewarding experience right away.
Moreover, this battle pass comes in one free and two paid versions. It allows Call of Duty: Mobile to appeal to three different segments: players, who don’t want to pay anything, those who can pay a small price and players ready to spend more to get most of the game. Price of the paid version depends on the season so the basic version costs 560 COD Points, that is around 6$. Buying this version allows players to unlock all the premium rewards. The upgraded pass version costs approximately 12$ and offers additional features with the focus on cosmetic items.
Talking about the longevity of the battle pass season, COD established a six month season that is pretty long. Such a long time allows great retention rates, long player lifespans and gamers are more motivated to keep playing.
Boom Beach
Boom Beach is a strategy category game from one of the top mobile publishers – Supercell. The main monetization strategy that they use is through in-app purchases. However, in addition to different packs of in-game currency and others, they also add two subscription options: instant training and extra building. They cost $2,99 and $9,99 respectively. Instant training provides access to training troops and extra builders allow gamers to build two buildings at the same time or upgrade. Both of them are monthly and auto-renewable. These subscriptions are not huge, but still represent value to gamers and are a good complement to their IAP.
Wheel of Fortune
Wheel of Fortune is a word puzzle game that has some casino features. The game is free to play and it monetizes through a mix of ads, in-app purchases and subscriptions.
VIP All Access Pass costs $9.99 a month and provides such benefits as: no ads, bankruptcy protection, loss a turn protection, exclusive VIP frame and five ticket cap increase. All of these are called a “Jackpot of ongoing benefits” and players get all these benefits at a discounted rate: typically for the same amount of money players can buy a IAP – Bag of diamonds, but subscription here comes with more value for money. However, you can’t get a subscription offer until you win a few rounds. Game developers utilize it wisely and introduce subscriptions early enough so new players keep high engagement and this forms their future playing habits to encourage new players’ engagement and potentially their future playing habits. VIP All Access comes with a one-week free trial that automatically turns into subscription if it wasn’t canceled within 24 hours prior to the end of trial.
How Qonversion Сan Help?
Qonversion provides a complete infrastructure for in-app purchases and allows you to create and restore purchases, validate receipts, and provide your app with an accurate subscription status. You can send your subscription events data to 3rd party services such as Appsflyer, Adjust, Amplitude, and others. So it means that you can get accurate IAP and game subscription analytics that will allow you make managerial decisions about your mobile game monetization strategy and growth and development decisions.
Moreover, Qonversion also allows you to test and engage your players. A/B testing feature may help you to test your paywalls or to compare different price options or find out which in-app purchase bundle or subscription brings you the highest revenue. Automation tool will send personalized notifications to your players telling them about trials, special discounts and subscription offers as well as notify about new battle pass seasons etc. This feature is a great tool to increase your game’s revenue and retention, provide cancellation insights, reduce subscriber churn, and improve your subscribers’ user experience.
Conclusion
Overall, subscriptions are widely used in different games. Successful subscription model requires to be centered around providing players with unique benefits, features and access. So try to provide simple options, create a loop to make your subscribers play more, provide evolving and persistent benefits, appeal to new players and reward your VIPs. Moreover, don’t forget that subscription is about creating trusting relationships with your players: only when your subscribers feel thas relationship you can count on long term cooperation and stable revenue streams.
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Or book a demo with our team to learn more about Qonversion
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Or book a demo with our team to learn more about Qonversion
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Or book a demo with our team to learn more about Qonversion
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