August Product Update: Google Ads Integration, ROAS for Apple Search Ads, and more!

Kate avatar
Kate

As you know, August is the month for vacations, rest, and quiet time for most people. However, we have not been resting and are happy to share a significant product update to help drive your app’s growth!

In addition, whether you are already with us or just considering using Qonversion, join our Weekly Product Demo and prepare your questions for the Q&A session. Register here.

Google Ads (Firebase) Integration (conversion events)

It’s crucial to acquire mobile users with high retention. You can do it in many ways: tweak details of your paid campaigns, find influencers with the most relevant followers, or share data about your longest-living subscribers with ad platforms. Now, Qonversion can help you with the last point! Just have a look at our Google Ads and Firebase documentation pages.

ROAS in ASA

What is the most essential paid user acquisition metric? Return on ad spends (ROAS), for sure!

And now, ROAS is available directly in the ASA Dashboard in your Qonversion account along with other crucial metrics like costs, CPA, impressions, and others that you use for your ASA optimization. Ensure you have enabled ASA integration and enjoy having all the necessary data in one place.

Offline SDK mode

When you have offline features in your App, you may sometimes struggle to provide your users with accurate subscription-based access and face questions like “Should I allow using premium features in my App being offline?”, “What is the right way to track network changes for access management?” and so on. Or you may be worried about relying on third-party services when managing users’ subscription state.

You can forget about these issues after integrating the latest versions of our SDK. Check this documentation to learn more.

Entitlement source

Building a cross-platform entitlement engine that provides a seamless user experience and enables effective customer communication with accurate subscription information is challenging.

To make it easier for you, we have added a small, however important, piece of information – the platform via which your user’s entitlement was granted (Android / IOS / Stripe). It’s available from our API, and this information is now being added to all of our SDKs.

Useful Materials

SDK Versions

The latest versions of SDKs are:

  • iOS 2.20.1
  • Android 3.3.0.
  • React Native 3.4.0.
  • Flutter 4.4.0.
  • Unity 3.5.0
  • Cordova 1.0.0.
  • Web 0.1.3