Maximize App Subscriptions: Integration of Qonversion with Pushwoosh

Growth

Feb 13, 2024

Polina

Maximize App Subscriptions: Integration of Qonversion with Pushwoosh

Growth

Feb 13, 2024

Polina

Maximize App Subscriptions: Integration of Qonversion with Pushwoosh

Growth

Feb 13, 2024

Polina

Maximize App Subscriptions: Integration of Qonversion with Pushwoosh

Growth

Feb 13, 2024

Polina

Special Offer

Special Offer

We’re kicking things off with an irresistible offer: enjoy up to six months of complimentary use of Qonversion, plus an additional three months free on Pushwoosh for sending push notifications and in-app messages.

Simply sign up with Pushwoosh, send the promo code GROWTHTIME to our Support team, and watch the magic happen.

This exclusive deal, valid until May 13, 2024, is our way of getting our powerful integration into the hands of both new and existing users. Dive into the full potential of your app with our special offer today.

To secure the offer, sign up to Pushwoosh and send a message to Support team with the promo code GROWTHTIME.

Strategy #1: Convert Free Trials to Paid Subscriptions

The trial period is critical in winning over users. Qonversion tracks the trial start event, setting the stage for targeted engagement via Pushwoosh:

Enhance trial experiences with targeted in-app onboarding

Kickstart user journeys with personalized in-app messages, guiding them to value discovery.

  1. Leverage the “Trial Started” event data from Qonversion

  2. Trigger a series of onboarding messages within Pushwoosh to guide users through valuable features

We’ve provided basic examples to get you started, but you can build upon these to develop more complex sequences. Consider how your users prefer to be reached and their reactions to your messages for more targeted engagement.

Habit Formation with scheduled reminders

Schedule reminders to integrate your app into daily routines, increasing the likelihood of conversion.

Integrating your app into users’ daily routines increases the likelihood of converting trial users to paid subscribers. Achieve this by utilizing Qonversion to identify trial users for targeted engagement, employing Pushwoosh to prompt users within the app to opt-in for timely reminders, and dispatching scheduled notifications to encourage daily interaction, whether for language lessons, workout sessions, or other app functionalities.

  1. Target trial users with event data from Qonversion.

  2. Implement an in-app survey via Pushwoosh, prompting users to opt-in for push reminders, reinforcing daily engagement with your app.

  3. Send scheduled push reminders so users take daily language lessons, training sessions or whatever your app helps them with.

Last-Minute Conversions

Seize the final opportunity to convert trial users with enticing offers. Identify users nearing the end of their trial using Qonversion data.

  1. Immediate Offers: Reactivate canceled subscriptions with tempting in-app messages or push notifications.

  2. Preemptive Engagement: Predict and prevent churn by targeting users with personalized renewal reminders.

Prepare for upcoming renewals by messaging users at risk of non-renewal, underscoring the value of continuing their subscription.

Strategy #2: Drive Subscription Renewals

Strategy #2: Drive Subscription Renewals

Leverage Qonversion’s data to identify users at risk of churn or those who’ve canceled subscriptions, and engage them with compelling reasons to renew:

When a once-paying user cancels their subscription, seize the moment to communicate the benefits they’ll enjoy if they come back:

  • Identify users with Subscription Canceled with event data from Qonversion;

  • Send an immediate offer in an in-app message, push notification or email.


Strategy #3: Tailor Communications for Subscription Changes

Strategy #3: Tailor Communications for Subscription Changes

With Qonversion’s insights into subscription statuses, tailor your communication to keep users engaged, whether they’re upgrading, downgrading, or cross-grading —adjust your communication accordingly:

  • Enhanced User Experiences: For upgraded users, highlight new features and benefits to encourage long-term commitment.

  • Engagement Strategies: For downgraded or cross-graded users, maintain interaction levels to safeguard against complete disengagement.

How Pushwoosh + Qonversion Integration Facilitates These Strategies

How Pushwoosh + Qonversion Integration Facilitates These Strategies

Qonversion’s detailed analytics provide a comprehensive view of user subscriptions, while Pushwoosh’s targeted messaging capabilities allow for dynamic, personalized user engagement. Here’s the workflow:

  1. Deep User Insights with Qonversion: Begin by leveraging Qonversion’s analytics to gain deep insights into your users’ behavior, preferences, and subscription statuses. Understand who your users are, what they value, and how they interact with your app.

  2. Segmentation and Targeting: Use this data to segment your users based on their lifecycle stage, behavior, and subscription status. For instance, identify new users, active subscribers, users on a free trial, at-risk users, and churned subscribers.

  3. Dynamic Engagement with Pushwoosh: With these segments, Pushwoosh enables you to engage each group with personalized communication. Craft targeted messages that resonate with each segment’s needs and preferences.

    • Welcome and Onboarding for New Users: Send personalized welcome messages and onboarding guides to new users, helping them navigate and find value in your app quickly.

    • Conversion Strategies for Free Trials: For users on a free trial, implement targeted in-app messages and push notifications that highlight the benefits of subscribing, encouraging them to convert before the trial ends.

    • Retention Campaigns for Active Subscribers: Keep active subscribers engaged with exclusive content, updates, and offers that reinforce the value of their subscription.

    • Win-Back Strategies for At-Risk and Churned Users: For users showing signs of churn or those who have already left, deploy re-engagement campaigns offering special promotions or highlighting new features that might bring them back.

  4. Personalization at Scale: Personalize each message based on the user’s behavior, preferences, and previous interactions with the app to increase relevance and impact.

  5. Continuous Optimization: Use both Qonversion and Pushwoosh to monitor the effectiveness of your engagement strategies. Analyze how different segments respond with A/B tests, and continuously refine your messages and offers for better results.

Why This Use Case Matters

Why This Use Case Matters

This integrated approach to user lifecycle management transforms generic, one-size-fits-all communication into a personalized user journey. By making data-driven decisions, you can significantly enhance user satisfaction, increase retention, and boost subscription rates. The synergy between Qonversion’s detailed analytics and Pushwoosh’s personalized communication capabilities empowers app developers and marketers to:

  • Understand and segment their user base with precision.Engage users with highly relevant, personalized communication;

  • Enhance user retention and loyalty;

  • Drive higher subscription rates and reduce churn.

Final Thoughts

In today’s competitive app marketplace, effective user lifecycle management is key to an app’s success. The Qonversion and Pushwoosh integration offers a dynamic, data-driven framework for engaging users meaningfully throughout their journey.

By adopting this integrated approach, you’re not just selling a subscription; you’re building lasting relationships with your users, leading to sustained app growth and success.

Start leveraging Qonversion and Pushwoosh today to transform your user lifecycle management strategy and make informed, impactful decisions that drive your app forward.Get 3 months of Pushwoosh for free.

Secure the offer, sign up to Pushwoosh and send a message to Support team with the promo code GROWTHTIME.