Your app is more than just a product; it's a valuable resource that can be turned into profit. When you're ready to sell your app or bring in extra funding, it's important to dig deep and look at the situation from all possible angles. Keep in mind that understanding what drives an investor’s decision-making is equally as important. In other words, valuing an app correctly is crucial for both investors and founders, as it ensures confidence in the app's potential before the occurrence of any investment or purchase.

Together with Alon Waller from Bluethrone, a renowned app acquisition company, we decided to come up with this guide on how to sell an app. It covers key factors influencing subscription app valuation, how to calculate it, and ways to measure and optimize metrics that impact investors’ decisions. Plus, you'll gain valuable insights into what investors are willing to pay a premium for and what makes an app stand out to them.