When it comes the time to sell an app or to attract extra funding, this decision requires a deep analysis and consideration from several perspectives. Moreover, you need to understand what factors influence an investor’s decision. App valuation is important for investors and founders because they need to be sure about the app they want to invest in or buy. Together with Alon Waller from Bluethrone, an app acquisition company, we will discuss how to sell an app the factors that affect subscription app valuation, how to calculate it, and how to measure and optimize the metrics that affect investors’ decisions. Moreover, you get useful insights about what real investors are ready to pay more and what makes an app attractive for them.