The highest-performing apps don’t survive by chance — their founders have waded through mountains of data, created the perfect recipe to acquire and retain users, and explored myriad financing options. They build businesses, build products, envision the world differently — and then they raise money to execute this vision. Understanding the funding landscape, the way it relates to your business model, and the interests of investors will help you achieve long-term growth and revenue for your own business. 

Choosing the right financing partner requires plenty of preparation and a thorough understanding of your business needs. Mobile apps in particular must consider such essential factors as serving your revenue streams, being conscious of profit models, and finding a financial partner that appreciates the worth of your brand.

When deciding on your next financier, remember to carefully consider each of the following points on this checklist to nail down an effective support system.