All articles Analytics Growth Infrastructure

Google Play commissions cut to 15% for developers following App Store

Eugene Virnik
Eugene Virnik

Google will reduce commissions it charges developers for selling in-app purchases from 30% to 15%.

The key points:

  • Google will apply the changes on July 1st;
  • The threshold is $1M (USD) in revenue each year. For earnings above the threshold a 30% commission will be applied;
  • Unlike Apple, the revenue earned by the developer in the previous year is of no importance for Google, as the commission cut applies to all developers fulfilling the aforementioned criteria.

Read more

Create custom push notifications on Android 12
Infrastructure
8 min read
Create custom push notifications on Android 12
Google continuously improves Android, making its interface more user-friendly and visually appealing. Android 12 is no exception to that. Let's try to create a custom notification and see how their behavior changed on Android 12. 
Maria By Maria | Nov 08
How to determine Apple and Google Stores commission rates for in-app purchases (and why it is not that easy as it seems)
Analytics
7 min read
How to determine Apple and Google Stores commission rates for in-app purchases (and why it is not that easy as it seems)
There are a bunch of factors that affect Apple and Google Stores commission rates for in-app purchases. Read this article to learn more on how to determine service fees correctly and understand your total numbers better. 
Alexey Ermoshkin By Alexey Ermoshkin | Oct 25
Apple iOS 15: feature updates and SKAdNetwork raw postbacks
Analytics
7 min read
Apple iOS 15: feature updates and SKAdNetwork raw postbacks
Some of the iOS15 updates influence the way developers communicate with users via notifications and product pages, but the big change coming is under the hood. In this article, we briefly cover the update’s most exciting features for subscription apps, dive deeper into SKAdNetwork postbacks, and discuss how the update influences marketing attribution processes.
Kate By Kate | Sep 06