Starting on July 1, 2021, Google reduces the service fee to 15% for the first $1M (USD) of revenue every developer earns each year. This program is applicable for every Play developer, regardless of the size of the company and total revenue.
Google will calculate earnings annually based on a calendar year (from 1st of January to 31st of December). As the program has launched in the middle of the year, for 2021 earning threshold is prorated to $500,000. A similar program was launched by Apple last year.
To officially enroll for the 15% service fee tier you should follow this guide. Apply now if you would like to see this fee drop starting next month. In the other case, the updated fee will be applied starting from the date when enrolment is completed.
Qonversion will take care of the rest – we will use the data about your app’s revenue to provide you with the most accurate info about your transactions (both total and net of commission) and give you full visibility on your mobile app business.
We truly hope that this reduction will allow each developer and app owner to invest more resources into growth and service improvements to succeed.
Don’t hesitate to reach out to us with any questions on this update.
We’re excited to help you grow your mobile app business and take on a larger market share.