December Product Update: MRR, S3 & Google Cloud export, & more
Staying on top of your metrics is crucial to driving growth. That’s why we’re constantly improving our subscription analytics. You can now easily track metrics like MRR, ARR, MRR Movement, and ARR Movement with Qonversion.
We also understand how important it is to access and manage the raw data easily. You can now export revenue events to Amazon S3 and Google Cloud Storage with a simple setting in Qonversion.
MRR & ARR
The Monthly Recurring Revenue (MRR) chart shows one of the essential subscription-based business metrics: normalised monthly revenue from all active subscriptions. You can group or filter data by country, in-app product, and currency to get more insights. The Annual Recurring Revenue (ARR) chart works the same way as MRR, except that the revenue is normalised by 12 months.
MRR & ARR Movement
MRR Movement chart helps you understand how changes in subscriber base affect your monthly recurring revenue. You can apply filters to the chart to discover what product brings the most revenue, what country subscribers are coming from, and other essential insights to help you make decisions. The Annual Recurring Revenue Movement chart works similarly, except that revenue is normalised by 12 months.
New destinations for Scheduled Raw Data Reports
Previously, there were only two destinations for your scheduled raw data reports: Webhooks and a Slack channel. We have added two more options to provide you with an even more convenient way to process Qonversion Raw Data Reports:
Now you can conveniently receive your raw data where you need it.
A major SDK update
There always comes a time to clean up all the technical debt. I’m happy to introduce a major SDK update! We have improved API design and made using our SDKs even easier. Also, we recommend keeping Qonversion SDK versions up to date. You can always find current SDK numbers below. Follow this guide to learn more.
Useful Materials
Check out our podcast, App Revenue Growth, which offers 30-minute episodes with experts and actionable tips for app growth.
- Ex-CMO Bumble on How to Grow Mobile App to IPO
- App Store A/B testing Ideas with Mateusz Wrzeszcz, Klarna
- How to Launch Apps in App Stores. Thomas Kriebernegg, Co-Founder of App Radar
- Retention Strategies for Mobile Apps from App Marketer 2022 Alice Muir
SDK Versions
The latest versions of SDKs are:
- iOS 3.0.2.
- Android 4.0.0.
- React Native 4.0.0.
- Flutter 5.0.0.
- Unity 4.0.0
- Web 0.2.0