In the competitive world of app marketing, getting your app noticed on the Apple App Store can be a challenge. With millions of apps vying for attention, standing out is essential to drive downloads and grow your user base. That’s where Apple Search Ads come into play.

According to Apple, 70% of App Store visitors use the search function to find their next tool, and 65% of downloads occur after the users actively look for a particular application. With such significant numbers, it’s easy to see why Apple decided to launch a customer acquisition platform specifically for the search function.

In this article, we'll dive deep into everything you need to know about Apple Search Ads, from setup to optimization. We'll also answer some common questions that app owners and marketers frequently ask.