Summary
App Revenue Growth is a must-listen for any app developer or entrepreneur looking to increase their app’s revenue. Each 30-min episode features expert interviews and actionable tips to help you grow your app’s user base and monetize effectively. From app store optimization to user acquisition and retention strategies, we cover it all. Tune in and take your app’s revenue to the next level with App Revenue Growth.
Hosted by Michael Stysin, CEO of Qonversion.
Already available on: Spotify, Apple Podcasts, RSS, YouTube, Amazon Music, Google Podcasts
Ep.1. Ex-CMO Bumble shares his experience in running marketing for one of the most popular dating apps
Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only
In this episode, together with Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture, we’ll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.
Episode topics at a glance:
01:08 What should mobile apps A/B tests?
01:32 Why testing everything is a bad idea
02:48 How to approach data/statistics when doing A/B testing
03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods
06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them
12:40 Best practices for A/B testing
14:00 How to validate the results of A/B testing
18:39 A/B testing tools
21:00 Case study
Ep.3. Thomas Kriebernegg from App Radar on how to position your app for success in App Stores, including tips like leveraging movie launches for ASO results
Managing Director and Co-Founder of App Radar Thomas Kriebernegg shares his view on how to choose the most profitable category for your app, how to launch your app on the App Store and Google Play, how to define the perfect keywords & visuals, how to create customized user journey and predict upcoming app trends based on retrospective analysis.
Thomas is an app enthusiast with over 15 years of experience in online marketing. Among App Radar’s clients are game publishers Ironhide (Kingdom Rush), Wargaming (War of Ships), and language-learning app Chatterbug.
00:45 what is App Radar
02:12 the most trending categories for launching apps
03:35 must have things you should remember when launching an app in app stores
04:11 retrospective trends research to define the best category for your ap
06:27 How to define the perfect keywords set for both title and description
09:20 tools to use to find keywords
10:40 optimization of visuals (icons, screenshots)
12:11 how to build customized user journeys with custom product pages
14:31 research capabilities of Apple Search Ads
15:31 when is the right time to experiment with other paid user acquisition channels
17:30 organic traffic is not enough
19:00 whether incentiviced downloads are a good ranking strategy
Link with useful materials from Thomas
Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
Alice Muir, Apps from App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention.
Phiture – Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others.
01:50 tactics to audit the app
03:30 how to choose the correct retention metrics
04:13 how to identify core retention problems
06:00 importance of onboarding
06:28 key reasons of churn
08:10 user acquisition channels and how they influence retention
10:30 techniques to increase retention rate
15:30 subscription stack
Ep 5. Google App Campaigns Best Practices. Sabina Shukyurova, Google UK
Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns.
01:30 – what are Google App Campaigns
02:54 – what do you need to start acquiring users for Google App Campaigns and how it works
05:48 – how to set up a campaign goal when launching a new app
07:40 – what works in creatives
08:49 – minimum amount of video creatives to launch campaigns
09:41 – what works with google app campaigns
16:21 – what not to do while launching app campaigns
20:51 – how to understand whether you spend an appropriate budget for your campaigns
28:00 – the importance of localisations, market research, and creatives
Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert
Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023.
02:15 – new trends in App Store and ASA
04:10 – Apple Search Ads analytics
10:00 – budget allocation across paid UA channels
11:00 – ASA tests for different markets
12:06 – Tik Tok
14:03 – Google App Campaigns
17:10 – new Apple Search Ads ad placements
21:00 – how to measure Apple Search Ads
23:00 – 2023 User Acquisition predictions
Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile
Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development.
02:22 how to start audit the app and key metrics to track
13:29 UA to improve retention
17:00 Tik Tok attribution
20:00 future of product development
App Revenue Growth is a must-listen for any app developer or entrepreneur looking to increase their app’s revenue. Each 30-min episode features expert interviews and actionable tips to help you grow your app’s user base and monetize effectively. From app store optimization to user acquisition and retention strategies, we cover it all. Tune in and take your app’s revenue to the next level with App Revenue Growth.
Hosted by Michael Stysin, CEO of Qonversion.
Already available on: Spotify, Apple Podcasts, RSS, YouTube, Amazon Music, Google Podcasts
Ep.1. Ex-CMO Bumble shares his experience in running marketing for one of the most popular dating apps
Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only
In this episode, together with Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture, we’ll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.
Episode topics at a glance:
01:08 What should mobile apps A/B tests?
01:32 Why testing everything is a bad idea
02:48 How to approach data/statistics when doing A/B testing
03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods
06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them
12:40 Best practices for A/B testing
14:00 How to validate the results of A/B testing
18:39 A/B testing tools
21:00 Case study
Ep.3. Thomas Kriebernegg from App Radar on how to position your app for success in App Stores, including tips like leveraging movie launches for ASO results
Managing Director and Co-Founder of App Radar Thomas Kriebernegg shares his view on how to choose the most profitable category for your app, how to launch your app on the App Store and Google Play, how to define the perfect keywords & visuals, how to create customized user journey and predict upcoming app trends based on retrospective analysis.
Thomas is an app enthusiast with over 15 years of experience in online marketing. Among App Radar’s clients are game publishers Ironhide (Kingdom Rush), Wargaming (War of Ships), and language-learning app Chatterbug.
00:45 what is App Radar
02:12 the most trending categories for launching apps
03:35 must have things you should remember when launching an app in app stores
04:11 retrospective trends research to define the best category for your ap
06:27 How to define the perfect keywords set for both title and description
09:20 tools to use to find keywords
10:40 optimization of visuals (icons, screenshots)
12:11 how to build customized user journeys with custom product pages
14:31 research capabilities of Apple Search Ads
15:31 when is the right time to experiment with other paid user acquisition channels
17:30 organic traffic is not enough
19:00 whether incentiviced downloads are a good ranking strategy
Link with useful materials from Thomas
Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
Alice Muir, Apps from App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention.
Phiture – Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others.
01:50 tactics to audit the app
03:30 how to choose the correct retention metrics
04:13 how to identify core retention problems
06:00 importance of onboarding
06:28 key reasons of churn
08:10 user acquisition channels and how they influence retention
10:30 techniques to increase retention rate
15:30 subscription stack
Ep 5. Google App Campaigns Best Practices. Sabina Shukyurova, Google UK
Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns.
01:30 – what are Google App Campaigns
02:54 – what do you need to start acquiring users for Google App Campaigns and how it works
05:48 – how to set up a campaign goal when launching a new app
07:40 – what works in creatives
08:49 – minimum amount of video creatives to launch campaigns
09:41 – what works with google app campaigns
16:21 – what not to do while launching app campaigns
20:51 – how to understand whether you spend an appropriate budget for your campaigns
28:00 – the importance of localisations, market research, and creatives
Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert
Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023.
02:15 – new trends in App Store and ASA
04:10 – Apple Search Ads analytics
10:00 – budget allocation across paid UA channels
11:00 – ASA tests for different markets
12:06 – Tik Tok
14:03 – Google App Campaigns
17:10 – new Apple Search Ads ad placements
21:00 – how to measure Apple Search Ads
23:00 – 2023 User Acquisition predictions
Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile
Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development.
02:22 how to start audit the app and key metrics to track
13:29 UA to improve retention
17:00 Tik Tok attribution
20:00 future of product development
App Revenue Growth is a must-listen for any app developer or entrepreneur looking to increase their app’s revenue. Each 30-min episode features expert interviews and actionable tips to help you grow your app’s user base and monetize effectively. From app store optimization to user acquisition and retention strategies, we cover it all. Tune in and take your app’s revenue to the next level with App Revenue Growth.
Hosted by Michael Stysin, CEO of Qonversion.
Already available on: Spotify, Apple Podcasts, RSS, YouTube, Amazon Music, Google Podcasts
Ep.1. Ex-CMO Bumble shares his experience in running marketing for one of the most popular dating apps
Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only
In this episode, together with Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture, we’ll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.
Episode topics at a glance:
01:08 What should mobile apps A/B tests?
01:32 Why testing everything is a bad idea
02:48 How to approach data/statistics when doing A/B testing
03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods
06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them
12:40 Best practices for A/B testing
14:00 How to validate the results of A/B testing
18:39 A/B testing tools
21:00 Case study
Ep.3. Thomas Kriebernegg from App Radar on how to position your app for success in App Stores, including tips like leveraging movie launches for ASO results
Managing Director and Co-Founder of App Radar Thomas Kriebernegg shares his view on how to choose the most profitable category for your app, how to launch your app on the App Store and Google Play, how to define the perfect keywords & visuals, how to create customized user journey and predict upcoming app trends based on retrospective analysis.
Thomas is an app enthusiast with over 15 years of experience in online marketing. Among App Radar’s clients are game publishers Ironhide (Kingdom Rush), Wargaming (War of Ships), and language-learning app Chatterbug.
00:45 what is App Radar
02:12 the most trending categories for launching apps
03:35 must have things you should remember when launching an app in app stores
04:11 retrospective trends research to define the best category for your ap
06:27 How to define the perfect keywords set for both title and description
09:20 tools to use to find keywords
10:40 optimization of visuals (icons, screenshots)
12:11 how to build customized user journeys with custom product pages
14:31 research capabilities of Apple Search Ads
15:31 when is the right time to experiment with other paid user acquisition channels
17:30 organic traffic is not enough
19:00 whether incentiviced downloads are a good ranking strategy
Link with useful materials from Thomas
Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
Alice Muir, Apps from App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention.
Phiture – Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others.
01:50 tactics to audit the app
03:30 how to choose the correct retention metrics
04:13 how to identify core retention problems
06:00 importance of onboarding
06:28 key reasons of churn
08:10 user acquisition channels and how they influence retention
10:30 techniques to increase retention rate
15:30 subscription stack
Ep 5. Google App Campaigns Best Practices. Sabina Shukyurova, Google UK
Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns.
01:30 – what are Google App Campaigns
02:54 – what do you need to start acquiring users for Google App Campaigns and how it works
05:48 – how to set up a campaign goal when launching a new app
07:40 – what works in creatives
08:49 – minimum amount of video creatives to launch campaigns
09:41 – what works with google app campaigns
16:21 – what not to do while launching app campaigns
20:51 – how to understand whether you spend an appropriate budget for your campaigns
28:00 – the importance of localisations, market research, and creatives
Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert
Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023.
02:15 – new trends in App Store and ASA
04:10 – Apple Search Ads analytics
10:00 – budget allocation across paid UA channels
11:00 – ASA tests for different markets
12:06 – Tik Tok
14:03 – Google App Campaigns
17:10 – new Apple Search Ads ad placements
21:00 – how to measure Apple Search Ads
23:00 – 2023 User Acquisition predictions
Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile
Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development.
02:22 how to start audit the app and key metrics to track
13:29 UA to improve retention
17:00 Tik Tok attribution
20:00 future of product development
App Revenue Growth is a must-listen for any app developer or entrepreneur looking to increase their app’s revenue. Each 30-min episode features expert interviews and actionable tips to help you grow your app’s user base and monetize effectively. From app store optimization to user acquisition and retention strategies, we cover it all. Tune in and take your app’s revenue to the next level with App Revenue Growth.
Hosted by Michael Stysin, CEO of Qonversion.
Already available on: Spotify, Apple Podcasts, RSS, YouTube, Amazon Music, Google Podcasts
Ep.1. Ex-CMO Bumble shares his experience in running marketing for one of the most popular dating apps
Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only
In this episode, together with Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture, we’ll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.
Episode topics at a glance:
01:08 What should mobile apps A/B tests?
01:32 Why testing everything is a bad idea
02:48 How to approach data/statistics when doing A/B testing
03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods
06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them
12:40 Best practices for A/B testing
14:00 How to validate the results of A/B testing
18:39 A/B testing tools
21:00 Case study
Ep.3. Thomas Kriebernegg from App Radar on how to position your app for success in App Stores, including tips like leveraging movie launches for ASO results
Managing Director and Co-Founder of App Radar Thomas Kriebernegg shares his view on how to choose the most profitable category for your app, how to launch your app on the App Store and Google Play, how to define the perfect keywords & visuals, how to create customized user journey and predict upcoming app trends based on retrospective analysis.
Thomas is an app enthusiast with over 15 years of experience in online marketing. Among App Radar’s clients are game publishers Ironhide (Kingdom Rush), Wargaming (War of Ships), and language-learning app Chatterbug.
00:45 what is App Radar
02:12 the most trending categories for launching apps
03:35 must have things you should remember when launching an app in app stores
04:11 retrospective trends research to define the best category for your ap
06:27 How to define the perfect keywords set for both title and description
09:20 tools to use to find keywords
10:40 optimization of visuals (icons, screenshots)
12:11 how to build customized user journeys with custom product pages
14:31 research capabilities of Apple Search Ads
15:31 when is the right time to experiment with other paid user acquisition channels
17:30 organic traffic is not enough
19:00 whether incentiviced downloads are a good ranking strategy
Link with useful materials from Thomas
Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
Alice Muir, Apps from App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention.
Phiture – Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others.
01:50 tactics to audit the app
03:30 how to choose the correct retention metrics
04:13 how to identify core retention problems
06:00 importance of onboarding
06:28 key reasons of churn
08:10 user acquisition channels and how they influence retention
10:30 techniques to increase retention rate
15:30 subscription stack
Ep 5. Google App Campaigns Best Practices. Sabina Shukyurova, Google UK
Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns.
01:30 – what are Google App Campaigns
02:54 – what do you need to start acquiring users for Google App Campaigns and how it works
05:48 – how to set up a campaign goal when launching a new app
07:40 – what works in creatives
08:49 – minimum amount of video creatives to launch campaigns
09:41 – what works with google app campaigns
16:21 – what not to do while launching app campaigns
20:51 – how to understand whether you spend an appropriate budget for your campaigns
28:00 – the importance of localisations, market research, and creatives
Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert
Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023.
02:15 – new trends in App Store and ASA
04:10 – Apple Search Ads analytics
10:00 – budget allocation across paid UA channels
11:00 – ASA tests for different markets
12:06 – Tik Tok
14:03 – Google App Campaigns
17:10 – new Apple Search Ads ad placements
21:00 – how to measure Apple Search Ads
23:00 – 2023 User Acquisition predictions
Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile
Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development.
02:22 how to start audit the app and key metrics to track
13:29 UA to improve retention
17:00 Tik Tok attribution
20:00 future of product development
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Or book a demo with our team to learn more about Qonversion
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Or book a demo with our team to learn more about Qonversion
Start Now for Free
Or book a demo with our team to learn more about Qonversion
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