How Y Combinator App Fitia solved Infrastructure complexity with Qonversion

Kate

Aug 9, 2021

Fitia is a nutrition app providing alternative to conventional nutritionists that was launched in 2019. Fitia turned to Qonversion when its co-founders wanted to optimize their in-app subscriptions implementation and improve the customer experience related to in-app purchases.

Since then, the app has become one of the fastest-growing startups in Peru, is in the Top 10 Fitness & Health Apps on the LATAM Market, and was accepted to Y Combinator – the number 1 startup accelerator in the world.

The story

Know your numbers

The first answer that you will receive from the Fitia founders after asking them about their success is: “Just know your numbers.” Simultaneously with solving the infrastructure issues, the team was trying to find a tool that would allow them to handle app’s revenue data and provide insights for decision making.

“The data that I see in Google Play or App Store Connect is pretty obscure, it’s not presented in the way I would like to see it. I was trying to find the easy-to-use and flexible analytics for our business and that’s exactly what Qonversion provides,” Ulises said.

Qonversion allows Fitia team tracking revenue by cohort of subscribers, estimating customer LTV, conversion levels, and other crucial metrics. Important feature is splitting the metrics by country. “We can take this LTV number – it’s really different for each country. For instance, in Peru, it’s less than in Chile, and in Spain it’s a little bit more than in other countries. Knowing the exact numbers helps us to set up user acquisition campaigns optimized for each country. If you don’t know these numbers, it’s easy to lose money on advertising.”

Qonversion Cohorts dashboard with sample data

About the importance of A/B testing

Choosing the optimal price for an application is a complex task. Providing the mix of in-app products to the users that maximizes conversion and long-term revenue while also providing the best user experience is tricky. Another thing to remember is that Changing the app price on App Stores to existing subscribers is also not an option, customers will have to confirm the new price and thus any changes might lead to significant subscriber churn.

That’s why the team takes subscription price A/B testing incredibly serious. So far they had tested a number of different subscription durations, and now they are testing the price with 10% increments.

Fitia plans for the future

2021 has been a stellar year for Fitia. The app is available only on LATAM markets yet and here are some of the team’s achievements:

x10 revenue YoY increase
One of the top Peruvian apps 2021 (Highlighted by Apple Store)
Top 10 Fitness & Health App in the LATAM Market
Top 5 Grossing Fitness & Health Apps in the LATAM Market
Fitia was accepted into Y Combinator

And this is just the beginning. By the year end, Fitia is planning to expand to top-5 world markets, expand developer team, and introduce new important features that will provide users with groundbreaking tools to achieve their goals.

We at Qonversion are happy to provide the tools needed to power growth of apps like Fitia. If you want to hear more stories on scaling apps, tips and tricks on mobile apps infrastructure, analytics, and growth tools, please join our community on Slack. Let’s learn and grow together.

Customer Stories

How Y Combinator App Fitia solved Infrastructure complexity with Qonversion

Kate

Aug 9, 2021

Fitia is a nutrition app providing alternative to conventional nutritionists that was launched in 2019. Fitia turned to Qonversion when its co-founders wanted to optimize their in-app subscriptions implementation and improve the customer experience related to in-app purchases.

Since then, the app has become one of the fastest-growing startups in Peru, is in the Top 10 Fitness & Health Apps on the LATAM Market, and was accepted to Y Combinator – the number 1 startup accelerator in the world.

The story

Know your numbers

The first answer that you will receive from the Fitia founders after asking them about their success is: “Just know your numbers.” Simultaneously with solving the infrastructure issues, the team was trying to find a tool that would allow them to handle app’s revenue data and provide insights for decision making.

“The data that I see in Google Play or App Store Connect is pretty obscure, it’s not presented in the way I would like to see it. I was trying to find the easy-to-use and flexible analytics for our business and that’s exactly what Qonversion provides,” Ulises said.

Qonversion allows Fitia team tracking revenue by cohort of subscribers, estimating customer LTV, conversion levels, and other crucial metrics. Important feature is splitting the metrics by country. “We can take this LTV number – it’s really different for each country. For instance, in Peru, it’s less than in Chile, and in Spain it’s a little bit more than in other countries. Knowing the exact numbers helps us to set up user acquisition campaigns optimized for each country. If you don’t know these numbers, it’s easy to lose money on advertising.”

Qonversion Cohorts dashboard with sample data

About the importance of A/B testing

Choosing the optimal price for an application is a complex task. Providing the mix of in-app products to the users that maximizes conversion and long-term revenue while also providing the best user experience is tricky. Another thing to remember is that Changing the app price on App Stores to existing subscribers is also not an option, customers will have to confirm the new price and thus any changes might lead to significant subscriber churn.

That’s why the team takes subscription price A/B testing incredibly serious. So far they had tested a number of different subscription durations, and now they are testing the price with 10% increments.

Fitia plans for the future

2021 has been a stellar year for Fitia. The app is available only on LATAM markets yet and here are some of the team’s achievements:

x10 revenue YoY increase
One of the top Peruvian apps 2021 (Highlighted by Apple Store)
Top 10 Fitness & Health App in the LATAM Market
Top 5 Grossing Fitness & Health Apps in the LATAM Market
Fitia was accepted into Y Combinator

And this is just the beginning. By the year end, Fitia is planning to expand to top-5 world markets, expand developer team, and introduce new important features that will provide users with groundbreaking tools to achieve their goals.

We at Qonversion are happy to provide the tools needed to power growth of apps like Fitia. If you want to hear more stories on scaling apps, tips and tricks on mobile apps infrastructure, analytics, and growth tools, please join our community on Slack. Let’s learn and grow together.

Customer Stories

How Y Combinator App Fitia solved Infrastructure complexity with Qonversion

Kate

Aug 9, 2021

Fitia is a nutrition app providing alternative to conventional nutritionists that was launched in 2019. Fitia turned to Qonversion when its co-founders wanted to optimize their in-app subscriptions implementation and improve the customer experience related to in-app purchases.

Since then, the app has become one of the fastest-growing startups in Peru, is in the Top 10 Fitness & Health Apps on the LATAM Market, and was accepted to Y Combinator – the number 1 startup accelerator in the world.

The story

Know your numbers

The first answer that you will receive from the Fitia founders after asking them about their success is: “Just know your numbers.” Simultaneously with solving the infrastructure issues, the team was trying to find a tool that would allow them to handle app’s revenue data and provide insights for decision making.

“The data that I see in Google Play or App Store Connect is pretty obscure, it’s not presented in the way I would like to see it. I was trying to find the easy-to-use and flexible analytics for our business and that’s exactly what Qonversion provides,” Ulises said.

Qonversion allows Fitia team tracking revenue by cohort of subscribers, estimating customer LTV, conversion levels, and other crucial metrics. Important feature is splitting the metrics by country. “We can take this LTV number – it’s really different for each country. For instance, in Peru, it’s less than in Chile, and in Spain it’s a little bit more than in other countries. Knowing the exact numbers helps us to set up user acquisition campaigns optimized for each country. If you don’t know these numbers, it’s easy to lose money on advertising.”

Qonversion Cohorts dashboard with sample data

About the importance of A/B testing

Choosing the optimal price for an application is a complex task. Providing the mix of in-app products to the users that maximizes conversion and long-term revenue while also providing the best user experience is tricky. Another thing to remember is that Changing the app price on App Stores to existing subscribers is also not an option, customers will have to confirm the new price and thus any changes might lead to significant subscriber churn.

That’s why the team takes subscription price A/B testing incredibly serious. So far they had tested a number of different subscription durations, and now they are testing the price with 10% increments.

Fitia plans for the future

2021 has been a stellar year for Fitia. The app is available only on LATAM markets yet and here are some of the team’s achievements:

x10 revenue YoY increase
One of the top Peruvian apps 2021 (Highlighted by Apple Store)
Top 10 Fitness & Health App in the LATAM Market
Top 5 Grossing Fitness & Health Apps in the LATAM Market
Fitia was accepted into Y Combinator

And this is just the beginning. By the year end, Fitia is planning to expand to top-5 world markets, expand developer team, and introduce new important features that will provide users with groundbreaking tools to achieve their goals.

We at Qonversion are happy to provide the tools needed to power growth of apps like Fitia. If you want to hear more stories on scaling apps, tips and tricks on mobile apps infrastructure, analytics, and growth tools, please join our community on Slack. Let’s learn and grow together.

Customer Stories

How Y Combinator App Fitia solved Infrastructure complexity with Qonversion

Kate

Aug 9, 2021

Fitia is a nutrition app providing alternative to conventional nutritionists that was launched in 2019. Fitia turned to Qonversion when its co-founders wanted to optimize their in-app subscriptions implementation and improve the customer experience related to in-app purchases.

Since then, the app has become one of the fastest-growing startups in Peru, is in the Top 10 Fitness & Health Apps on the LATAM Market, and was accepted to Y Combinator – the number 1 startup accelerator in the world.

The story

Know your numbers

The first answer that you will receive from the Fitia founders after asking them about their success is: “Just know your numbers.” Simultaneously with solving the infrastructure issues, the team was trying to find a tool that would allow them to handle app’s revenue data and provide insights for decision making.

“The data that I see in Google Play or App Store Connect is pretty obscure, it’s not presented in the way I would like to see it. I was trying to find the easy-to-use and flexible analytics for our business and that’s exactly what Qonversion provides,” Ulises said.

Qonversion allows Fitia team tracking revenue by cohort of subscribers, estimating customer LTV, conversion levels, and other crucial metrics. Important feature is splitting the metrics by country. “We can take this LTV number – it’s really different for each country. For instance, in Peru, it’s less than in Chile, and in Spain it’s a little bit more than in other countries. Knowing the exact numbers helps us to set up user acquisition campaigns optimized for each country. If you don’t know these numbers, it’s easy to lose money on advertising.”

Qonversion Cohorts dashboard with sample data

About the importance of A/B testing

Choosing the optimal price for an application is a complex task. Providing the mix of in-app products to the users that maximizes conversion and long-term revenue while also providing the best user experience is tricky. Another thing to remember is that Changing the app price on App Stores to existing subscribers is also not an option, customers will have to confirm the new price and thus any changes might lead to significant subscriber churn.

That’s why the team takes subscription price A/B testing incredibly serious. So far they had tested a number of different subscription durations, and now they are testing the price with 10% increments.

Fitia plans for the future

2021 has been a stellar year for Fitia. The app is available only on LATAM markets yet and here are some of the team’s achievements:

x10 revenue YoY increase
One of the top Peruvian apps 2021 (Highlighted by Apple Store)
Top 10 Fitness & Health App in the LATAM Market
Top 5 Grossing Fitness & Health Apps in the LATAM Market
Fitia was accepted into Y Combinator

And this is just the beginning. By the year end, Fitia is planning to expand to top-5 world markets, expand developer team, and introduce new important features that will provide users with groundbreaking tools to achieve their goals.

We at Qonversion are happy to provide the tools needed to power growth of apps like Fitia. If you want to hear more stories on scaling apps, tips and tricks on mobile apps infrastructure, analytics, and growth tools, please join our community on Slack. Let’s learn and grow together.