Tourism Analytics

Name: Tourism Analytics
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Travel

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Tourism Analytics

Travel

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Department of Tourism and Commerce Marketing

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Description

DTCM – Tourism Analytics is an advanced dashboard application custom-built for Dubai's business leadership across government, public and private sector, offering most up-to-date performance data bringing together realtime macroeconomic drivers and supply pipelines with proprietary market specific insights, to aid active forward planning and strategic decision making for accelerated economic growth and higher GDP contribution from the entire tourism industry. This first-of-its-kind highly secure open data mobile platform, allows authorised stakeholders real-time access at the click of a button, to the most comprehensive, accurate and reliable tourism sector analysis and insights - spanning historic and current sector performance KPIs to updated supply details, travel related global trends across marketing and sales channel, brand affinity and much more - in easily consumable formats, at no cost to the industry. Tailored to enable the entire ecosystem to be equal benefactors from the shared Tourism economy, this app is a pioneer in its field of global tourism and sets the foundation for a future of democratising Dubai's travel information and insights for both G2B2B and G2C audiences from every corner of the world.

The vast amount of data available in the app is managed to strictest compliance and governance standards - as per UAE laws and applicable International regulations - ensuring robust protections for security, privacy, consumer rights, licensing etc. Permission protocols are rigorously architected to authenticate and allow structured tiers of G2G and B2B users access privileges and rights to use relevant data fields for their decision-making needs. An open B2C protocol version of the app is available for general public usage - designed to raise awareness of the sector performance, and provide interesting insights into Dubai's tourism industry as one of the vital contributors to the city's growth.