When ever some one touches a object in the app the objects animates beautifully and a sound following with its sound effect is played in background which gains the kids attention to help him learn with attention. There is also a very attractive Russian ABC sing along song in the app which contains every letter inside an egg shaped ballon and animates while the song is playing in the background. The concept of whole app is for toddlers to learn basic vocabulary and to increase their IQ in a very attractive playful yet educational manner which prepare them for school.