Your journey can even start by adding a shortcut to LUMA to your iOS 16 lock screen, ensuring a great photograph is only a tap away. With LUMA, we set out to create a camera app that would empower photographers to capture images with unparalleled quality and control. We believe that photography is an art form, and that the camera should be a tool that helps you realize your creative vision. LUMA is designed to be simple and intuitive, yet powerful and flexible. Every aspect of the app is carefully crafted to enhance your photography experience, from the minimalist interface to the advanced controls that allow you to fine-tune every detail of your images. But what really sets LUMA apart is its focus on raw photography. With LUMA, you'll be able to capture images in their purest form, with all the detail, texture, and nuance that your camera's sensor can provide. And because every photo is saved in raw format, you'll have complete freedom to edit and adjust your images to your heart's content. But LUMA is more than just a raw photography app. We understand that photography is not just about technical settings and controls, but also about the experience of capturing a moment. That's why we've designed LUMA to be flexible and intuitive, with a choice between a simplified or more advanced user interface to fit your needs. The simplified interface allows for easy point-and-shoot photography, while still retaining the same high-quality raw output. It’s perfect for those spontaneous moments when you want to capture a memory quickly and easily. And with the advanced interface, you can fully immerse yourself in the art of photography, with complete control over every aspect of your image. With the advanced interface, you'll be able to customize and fine-tune your settings to create the perfect shot. You can adjust exposure, focus, white balance, and more to capture your vision exactly as you see it. And with LUMA's powerful editing tools, you can further enhance your photos after you've taken them. At LUMA, we believe that photography should be an experience that is accessible to all. No matter which interface you choose, you can be sure that LUMA will provide you with the highest-quality raw output, giving you complete control over your photography. We believe that LUMA represents the future of photography. It's a camera app that is built for the creative individual, the artist, the visionary. It's a tool that will help you capture images that are truly remarkable, and that will stand the test of time. We invite you to experience LUMA for yourself, and to discover the power and beauty of raw photography. In case you were wondering, we do not believe in subscriptions, so this is something that you'll never find in LUMA. Pro tip - Setting up to export directly to your Photos app and bypassing the internal library allows iPhone 14 Pro users to capture 48MP photographs as HEIC - a 90% reduction in file size! All with custom processing as defined in your chosen Preset.
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