You propose a value. Three possibilities : * You proposed the lowest value that nobody else proposed, you become the leader. * You proposed an already proposed value, you lost, you are not unique * You proposed a unique value, but greater than the value of the current leader, you lost, for the moment, because somebody can also bet the current leading value and so cancel its uniqueness. * If at the end of the bid you are still the leader, you take away the product at the price which you proposed * We contact you directly by email, you pay your bet and we send you the product in a few days ! With LuckyBids, the unique inverted auction concept gives you the opportunity to buy a product at a much cheaper price than the market. The winner is the bidder who placed the bid closest to 1 cent (0,01 €) and which was not made by any other user (single bid).