Your iOS device is advertising as that particular BLE peripheral. The app allows you to customize the services and characteristics of any virtual peripheral profile. Full support for reading, writing, and notification is included. You can view the signal strength (RSSI) to get an idea of how close you are to the peripheral. Features: - Scan and discover Bluetooth LE peripherals in the vicinity - See basic device info (UUID, RSSI) - Filter Scanned Peripherals by Name, Manufacturer, Services (Advertised & Connected), and RSSI Level - Connecting to Any Connectable Bluetooth LE Smart Device - Discovery of Services, Characteristics, and Descriptors - Write to characteristics in Hex, utf8, or ASCII - Read values from characteristics - Register for notifications and indications - Create a virtual device