The 40 Inventive Principles are probably the best-known tool for taking the broader view when working on a task. 40IP contains the 40 Inventive Principles, explained by more than 400 illustrated examples, bundled as a compact reference for every situation. Use it to resolve technical as well as physical contradictions and take advantage of a wide variety of suggestions to increase your idea output. Features: - 40 Inventive Principles - 400+ illustrated examples - Engineering Contradiction (Altshuller Matrix, Matrix 2003) - Physical Contradiction