LTV Analytics for
Mobile Subscriptions
Cohort analysis that shows who's behind the numbers. Understand when users pay back and when to scale
Who it's for
Built for teams that need to understand user value at every stage
Growth & Performance Marketers
Know your payback period. Scale confidently when LTV > CAC
Product Managers
Optimize pricing, paywalls, and offers using long-term revenue data
Analysts
Get LTV insights without SQL, exports, or manual spreadsheets
Why existing analytics fall short
Traditional analytics tools aren't built for the unique economics of mobile subscriptions
Revenue arrives over time
Subscriptions generate value gradually, not at install
Trials delay monetization
Free trials mask true conversion windows and payback timing
Early churn distorts performance
Day 1 metrics don't reflect long-term user value
LTV often calculated manually
Teams rely on spreadsheets instead of live analytics
Two ways to analyze LTV
Choose the view that matches your decision-making needs
LTV by Days
Track cumulative revenue from Day 1 to Day 60. Perfect for understanding payback period and scaling ad campaigns
- Determine payback period for UA campaigns
- Decide when to scale ad spend
- Compare cohort quality over time
Slice by any dimension
Filter LTV data by country, platform, attribution source, paywall, A/B test, and more. Find your highest-value segments
One page to understand your subscription economics
All the metrics that matter
Track every dimension of your subscription business in one place
LTV (Cumulative)
Total revenue per user over time
ARPU / ARPPU
Average revenue per (paying) user
Trial → Paid
Conversion rate from trial to subscription
Payback Period
Days until user acquisition costs are recovered
Gross / Net Revenue
Toggle between gross and net revenue views
Cohort Comparison
Compare multiple cohorts side-by-side
Real results from real apps
Real results from real apps
MRR milestone
data accuracy
revenue growth
Built with transparency in mind
Built for teams that need to understand user behavior at every stage
No black-box metrics
Clear definitions and tooltips for every number
Fast at scale
Works smoothly even on large datasets
Built for action
Analyze, segment, and act in one place
Predictions coming soon
Today you get clarity and control
Know your payback. Then scale.
Track lifetime value, retention, and payback period.
Make data-driven decisions about growth.