Retention and success in today’s highly competitive mobile app landscape depend on how you engage your users. There is no doubt that push notifications and in-app messages are used in part, but rarely do they truly lead to meaningful interactions. The benefits of real-time communication include improved user retention and deeper interactions. In addition to improving the overall experience, integrating in-app and video calls expands the relationship between users and brands. In this article, we will consider how such features elevate user engagement, leading to heightened customer satisfaction and tangible business outcomes.